5 Creative Ways to Use Customer Testimonials in Video Ads

A customer testimonial is one of the most effective tools small businesses can use to create impactful video ads that boost sales and build trust. Video ads allow businesses to connect with potential customers on a deeper level, but adding testimonials gives those ads authenticity. According to Wyzowl, 79% of consumers say they have been convinced to purchase a product after watching a testimonial video.



In 2024, a small skincare brand leveraged video ads featuring customer testimonials to showcase real results. By sharing authentic feedback and pairing it with high-quality visuals, the company saw a 50% increase in conversions during the first quarter. Their success proves that a well-crafted testimonial video can not only increase engagement but also drive substantial sales.



If you’re new to video ads, don’t worry. Below are five creative ways to use customer testimonials to create compelling video content that resonates with viewers and helps take your business to the next level.



1. Showcase Product Benefits With a Customer Testimonial

Using a customer testimonial to highlight product benefits is a simple yet impactful way to build trust. When real customers share how your product solves their problems, it gives credibility to your brand.

Here’s how you can do it effectively:

• Choose customers with clear, positive results.
• Ask them to share specific outcomes. For example, a video testimonial for a skincare product might say, “This cream completely cleared my skin in two weeks!”
• Pair their testimonial with visuals of the product in action.

By combining spoken feedback with visuals, you engage potential buyers and show them why your product is worth purchasing. This creative advertising approach not only educates but also persuades.

2. Create Short, Attention-Grabbing Testimonials for Social Media

Social media platforms like TikTok, Instagram, and Facebook are ideal for short video ads. Quick customer testimonials can instantly capture attention while delivering a clear message.

To create snappy testimonial videos:

• Keep videos between 15 to 30 seconds.
• Highlight powerful quotes that emphasize product benefits.
• Add captions and music to keep viewers engaged.

For instance, a customer could say, “This workout app helped me lose 10 pounds in one month!” Paired with visuals of the app in use, the short testimonial can generate high engagement. Tools like CapCut Commerce Pro allow you to create professional, bite-sized videos quickly, ensuring they’re optimized for social media platforms.

3. Pair Testimonials With Product Demonstrations

Combining a customer testimonial with a product demonstration allows viewers to see your product in action while hearing how it has benefited others. This combination builds trust and makes the product’s value immediately clear.

Here’s how it works:

• Ask customers to share their experiences while the product is being used on-screen.
• Add close-up visuals or step-by-step demonstrations to highlight key features.
• Overlay text to reinforce the product’s benefits.

For example, a cooking tool testimonial might show someone saying, “This blender saves me so much time in the morning!” alongside clips of it blending smoothies. CapCut Commerce Pro simplifies this process with intuitive tools to merge visuals, add text, and produce polished, high-quality videos that increase engagement.





4. Turn Testimonials Into Story-Driven Content

Storytelling is one of the most effective video marketing strategies, and incorporating it into your video ads makes testimonials even more powerful. Instead of using isolated feedback, create a story that connects with viewers emotionally.

A story-driven customer testimonial video might include:

• The customer’s problem (e.g., difficulty finding eco-friendly products).
• The solution (your product).
• The result (the positive outcome from using the product).

For instance, an eco-friendly brand could share a testimonial from a customer who struggled to find sustainable products until they discovered the brand’s offerings. Visuals of the product and customer experiences can make the story even more compelling. Tools like CapCut Commerce Pro allow you to add text overlays, background music, and transitions to craft a polished, narrative-driven ad that resonates deeply with your audience.



5. Use Multiple Testimonials to Build Trust

Instead of featuring a single customer testimonial, create a montage of short testimonials from multiple customers. This approach builds credibility and reinforces the message that many people trust and love your product.

Here’s how to create a powerful testimonial montage:

• Collect short, impactful clips of customers sharing their experiences.
• Edit them together with smooth transitions.
• Highlight key phrases with captions to ensure viewers catch the main points.

For example, a clothing brand could feature customers saying things like, “Best quality I’ve found!” and “I wear this every day!” These quick, positive statements create social proof. Using CapCut Commerce Pro, you can easily edit and combine these clips into a cohesive, engaging video ad.

Why Customer Testimonials Work in Video Ads

A customer testimonial works because it’s a form of social proof, which is one of the most effective ways to build trust. By featuring real people sharing authentic experiences, you humanize your brand and make your products relatable. A well-made video testimonial can increase engagement, help your video ad stand out, and persuade potential buyers.



Leverage CapCut Commerce Pro for Testimonial Videos

Creating polished video ads with customer testimonials doesn’t need to be complicated or time-consuming. CapCut Commerce Pro provides the tools to create professional-quality videos quickly and affordably.

Here’s how this platform helps:

• Use AI-driven tools to edit videos effortlessly.
• Add transitions, text overlays, and background music to enhance testimonials.
• Optimize video formats for platforms like Instagram, TikTok, and YouTube.

With CapCut Commerce Pro, you can focus on capturing authentic customer stories while the platform handles the editing. Its user-friendly tools make it possible for any small business owner to create high-quality testimonial videos that drive traffic and increase conversions.

Boost Your Engagement and Sales With Customer Testimonials

Using a customer testimonial in your video ads is one of the most effective ways to build trust, connect with your audience, and boost sales. Whether you showcase product benefits, create short-form content for social media, or tell a compelling story, testimonials add authenticity to your ads.



By leveraging tools like CapCut Commerce Pro, you can produce professional, engaging testimonial videos that resonate with viewers. This video-based approach to creative advertising can set your business apart, helping you attract new customers, build loyalty, and achieve long-term success.