Best Practices for Editing Customer Testimonial Videos

A well-edited customer testimonial can significantly boost an eCommerce business’s credibility. These testimonials add authenticity to the brand and create a sense of trust among potential buyers. Video testimonials amplify this effect by showcasing real people and relatable stories. According to BigCommerce, 72% of customers say positive testimonials increase their trust in a brand, making video testimonials a vital asset for eCommerce growth.



In 2024, a skincare brand boosted sales by using authentic video testimonials to connect with its audience. This post provides the essential steps to edit and optimize customer testimonials for eCommerce.

Why Customer Testimonials Matter in eCommerce

In eCommerce, a good customer testimonial bridges the gap between online shopping and customers by sharing real-life experiences. Testimonials, especially videos, provide an added layer of authenticity that can influence purchase decisions, particularly for new customers.



Video testimonials stand out for the personal touch they bring. Seeing a person share their story offers a sense of connection and sincerity that written reviews can’t match. A well-edited video testimonial can reinforce brand loyalty and significantly increase sales.

1. Choose Engaging Testimonial Content

The content of your customer testimonial is key. Choose segments that highlight the best features of your eCommerce product, address common customer concerns, and showcase real benefits. The most impactful testimonials follow a simple structure:

• Introduction: Who is the customer, and why did they try this product?
• Problem: What problem were they facing before discovering it?
• Solution: How did your product address their problem?
• Results: What positive changes have they seen?

Select testimonials that align with your brand and highlight the benefits of your product.

Example: Skincare Brand’s Effective Testimonial

A skincare brand, GlowUp, effectively used testimonials where customers described specific products’ impact on their skin over time. These relatable, real-life experiences helped GlowUp attract and retain more customers.

2. Trim for Brevity While Keeping Authenticity

Editing a video testimonial requires a balance between conciseness and authenticity. Long, unedited testimonials can lose viewer interest, so focus on the key statements that deliver value. Aim for a testimonial video length between 30 seconds and two minutes, depending on the platform. Shorter testimonials are more likely to be watched in full.



The goal is to preserve the customer’s tone and emotion without excessive cuts, which can make the video feel scripted or forced.

3. Add Subtitles and Captions

Subtitles and captions can increase engagement by making your customer testimonial accessible to more viewers. Studies show that 85% of Facebook videos are viewed without sound, so captions ensure the message is delivered even when the audio is off.



Subtitles also help viewers understand accents or technical terms, especially for global audiences. Additionally, captions can boost SEO since search engines index the text, improving your video’s visibility.

4. Integrate a Consistent Editing Style

Using a consistent editing style in your video testimonials enhances brand identity. Key elements of a consistent style include:

• Font and Text Style: Use the same font and color for captions, titles, and overlays.
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• Logo Placement: Position your logo consistently, such as in a corner.
• Transition Effects: Keep transitions simple and consistent for smooth viewing.

A unified editing style helps build brand recognition, making your videos instantly recognizable.

Example: eCommerce Brand with a Consistent Style

A fashion eCommerce brand, StyleUp, maintained a cohesive look by using soft colors and clean fonts across each video testimonial, reinforcing its professional image.

5. Add Background Music to Enhance the Mood

Background music can add an emotional element to your customer testimonial, making it more engaging and relatable. Choose music that fits the tone of the testimonial, whether calm for wellness products or upbeat for fitness items.



Keep the music at a low volume so that the customer’s voice remains clear. Background music should enhance, not distract from, the testimonial content.

6. Include a Strong Call to Action (CTA)

A video testimonial should close with a clear call to action, encouraging viewers to take the next step. Whether it’s “Learn More” or “Shop Now,” the CTA should be visible and actionable, guiding potential customers to explore your products further.



Including a clickable link in the description or caption is another great way to direct viewers to your product page or site.

A Tool to Create Professional Customer Testimonials

CapCut Commerce Pro is an AI video generator for eCommerce brands aiming to create engaging customer testimonials. With intuitive AI-powered editing tools, CapCut allows users to make professional videos that stay true to their brand while highlighting customer stories.

CapCut Commerce Pro Features for Customer Testimonials

AI-Powered Editing: CapCut’s AI suggests ideal cuts and sequences, helping maintain authenticity while enhancing engagement.

• Subtitles and Text Overlays: This AI video generator makes it easy to add subtitles and text overlays, improving accessibility and ensuring the message resonates even when muted.
• Background Music Library: CapCut Commerce Pro offers royalty-free music to suit your brand’s tone, enriching the testimonial’s emotional impact.
• Consistent Branding Elements: Save brand elements like logos, colors, and fonts for a uniform look across all testimonial videos.

Example: Fitness Brand Using CapCut Commerce Pro

A fitness brand used CapCut Commerce Pro to edit customer testimonial videos, adding music, captions, and branded visuals. The AI tools helped them maintain a cohesive look, boosting their professional image.

Maximizing the Impact of Customer Testimonials on Social Media

Once edited, share your customer testimonial on social media for maximum visibility. Platforms like Instagram, Facebook, and TikTok are ideal for testimonial videos, offering wide reach and high engagement.



To further increase reach, consider using social media ads to target potential customers who may be interested in your eCommerce products.



The Value of Customer Testimonials in Building Trust

Incorporating customer testimonials into your eCommerce strategy builds credibility and increases conversion rates. Effective editing practices, paired with tools like CapCut Commerce Pro, make creating impactful testimonial videos accessible to beginners.



By applying these best practices, you can create high-quality testimonials that build trust, enhance authenticity, and boost sales for your eCommerce business.