Best Practices for Using Product Videos in Email Campaigns

Product videos are a game-changer when it comes to boosting the success of your email campaigns. For a print-on-demand business, email campaigns are a direct and powerful way to showcase your products and connect with customers. When you include product videos in these campaigns, you significantly increase engagement, click-through rates, and sales conversions.



A product video allows potential customers to see your products in action, helping them visualize what they’re buying. In 2024, a print-on-demand apparel business used product videos in its email campaigns to highlight the customization process, resulting in a 30% increase in click-through rates and a significant jump in sales. According to HubSpot, emails containing videos can boost click rates by up to 300%, making product videos an essential tool in every email campaign.

Why Product Videos Matter in Email Campaigns

Including product videos in your email campaign elevates your marketing by making it more interactive and engaging. Here’s why they are so effective:

1. Increases Engagement

Videos are naturally more engaging than text or images. A product video captures attention quickly and keeps viewers interested by showing your products in action. When customers see your product being customized or in use, they are more likely to interact with the email and explore your website further.



In an inbox full of standard emails, a video can make your message stand out and compel viewers to click through.

2. Builds Trust and Demonstrates Value

One of the biggest challenges in a print-on-demand business is getting customers to trust the quality of products they can't physically see. A product video can effectively show the craftsmanship, material quality, and unique features of your items, building trust. Videos also humanize your brand, making it easier for customers to connect with your story and values.



For example, a video showing the production process of a custom T-shirt reassures customers about the care and attention put into each product. This visual representation helps to increase their confidence in your brand.



3. Drives Higher Click-Through Rates

A key objective of any email campaign is to drive traffic to your website, and product videos excel at this. Videos naturally increase click-through rates because they create curiosity. Once a potential customer watches a short clip showcasing your products, they’re more likely to visit your website to learn more or make a purchase.



For instance, a video demonstrating the customization process of a product can inspire viewers to explore your site for more options.

Best Practices for Using Product Videos in Emails

Here are the top practices to ensure your product videos drive results in your email campaigns:

1. Keep Your Videos Short and Focused

Short, concise videos work best in email campaigns. Since email readers have limited attention spans, a product video of 15 to 30 seconds should be enough to grab attention and deliver your key message. Focus on one or two important aspects of your product to avoid overwhelming your audience.



For example, if promoting a custom mug, a 20-second video showing how easy it is to personalize the product can deliver the message without losing the viewer's interest.



2. Use Clear Calls to Action (CTA)

Including a clear call to action (CTA) with your product video is crucial for guiding viewers to take the next step. Whether it's “Shop Now” or “Explore More Designs,” the CTA should be direct and located near the video or embedded in it. This makes it easy for your audience to act after watching.



A strong CTA encourages immediate action, boosting click-through rates and conversions.

3. Optimize Videos for Email

Not all email platforms support direct video playback, so use a thumbnail image or animated GIF of your product video to link to the full video on your site. This ensures your content is accessible across various platforms, and an enticing thumbnail can still engage viewers.



This technique keeps your video within reach, regardless of the email service your customers use, while still driving traffic.

4. Highlight Product Features

Your product video should focus on what makes your product special. Whether it's the quality of the materials, customization options, or practical uses, make sure the video clearly shows off the value. Highlight the features that set your product apart from competitors.



For example, a custom phone case video could emphasize the personalization options, showing how easy it is for customers to create a unique design.

5. Track and Test for Success

To get the most out of your video email campaigns, monitor their performance through A/B testing. Test different videos, email layouts, and placements to find what resonates best with your audience. Tracking metrics like open rates, click-through rates, and conversion rates will help refine your strategy over time.

CapCut Commerce Pro: A Tool for Creating Engaging Product Videos

Creating high-quality product videos for your email campaigns doesn’t have to be complicated. With CapCut Commerce Pro, you can produce professional, engaging videos that fit seamlessly into your emails.

1. Customizable Templates for Quick Creation

CapCut Commerce Pro offers easy-to-use templates that make video creation simple. These templates are designed for various purposes, such as product showcases or design highlights, allowing you to produce polished videos quickly.



2. AI-Driven Editing for Efficiency

This AI video editor automates much of the editing process. You can upload your raw footage, and CapCut Commerce Pro will trim, enhance, and finalize the video for you. This saves time while ensuring your videos maintain a high-quality, professional look.

3. Visual Effects for Added Engagement

To make your product videos more dynamic, CapCut Commerce Pro lets you add effects like transitions, text overlays, and animations. The features of this AI video editor can help draw attention to your product's best attributes and increase viewer engagement.

Use Product Videos to Boost Your Print-on-Demand Campaigns

Incorporating product videos into your email campaign can drastically improve engagement, click-through rates, and conversions for your print-on-demand business. By keeping videos short, using clear CTAs, and showcasing your products' unique features, you can leverage videos to their full potential.



Tools like CapCut Commerce Pro simplify the process, allowing you to create engaging product videos efficiently. By integrating videos into your email campaigns, you can drive more traffic, build customer trust, and ultimately boost your sales.