Creating Engaging Video Ads for Print-on-Demand Success

High-quality video ads are a must for promoting print-on-demand products. They capture customer interest, highlight product features, and drive traffic to your store. When done effectively, video ads can boost your sales conversion rate and help grow your business. But how do you create these ads efficiently, especially if you're just starting out?



Creating engaging video ads doesn’t have to be complicated. In 2024, a print-on-demand business specializing in custom phone cases saw a 35% rise in sales after launching a series of attention-grabbing video ads. These videos showcased the customization process and the product's unique features. According to Wordstream, video content on social media generates 1200% more shares than text and images combined. This makes video ads an essential tool for print-on-demand success.

Why Video Ads Matter for Print-on-Demand Products

Video ads let you connect with customers in a more engaging way than static images. Here’s why they are so valuable for print-on-demand products:

1. Increase Engagement

In today’s fast-paced world, catching and holding a viewer’s attention is key. Video ads engage viewers more effectively than text or images, showcasing your products and customization process. This form of visual storytelling helps create a connection with potential customers, increasing the chances that they’ll click through and visit your store.



2. Demonstrate Product Features

With a video ad, you can clearly show off your product’s unique features. Whether it’s customizability, durability, or design options, videos give customers a clearer picture of what you’re offering. For example, showing a custom T-shirt being printed lets customers visualize the end result, helping them feel more confident about making a purchase.



3. Boost Sales Conversion Rate

The goal of any ad is to convert viewers into paying customers. Video ads are proven to increase the sales conversion rate by combining strong visuals with clear messaging. By showing the product in action and including a compelling call to action (CTA), you create a more convincing case for purchase.



Videos can also build urgency by promoting limited-time offers or exclusive deals, prompting viewers to take quick action.

Best Practices for Creating Effective Video Ads

To create video ads that stand out and drive results, follow these best practices:

1. Keep It Short

Short videos work best for grabbing attention. Aim for a length of 15 to 30 seconds to deliver your key message. Start with an attention-grabbing hook in the first few seconds, and keep the content engaging throughout.



For instance, a video ad promoting custom T-shirts might start with a quick clip showing the printing process, followed by shots of the final product in everyday situations. Keeping it short increases the chances of viewers watching the entire ad.

2. Highlight Best-Selling Products

Focus on showcasing your best-selling or most unique products. Highlighting top products increases the likelihood of engaging potential customers. A print-on-demand business might create an ad showing how customizable phone cases can be personalized with designs or photos.



By emphasizing popular products, you create a sense of demand and curiosity, increasing click-through rates and conversions.

3. Use High-Quality Visuals and Music

High-quality visuals are essential. Make sure your video ads use sharp, professional images that highlight your product's details. Show your product from different angles and in use.



Music can enhance the mood of your video. Choose a soundtrack that matches your brand’s personality and appeals to your target audience. Whether it’s fun and energetic or calm and relaxing, music helps set the tone.



4. Include a Strong Call to Action (CTA)

A video ad should have a clear CTA that tells viewers what to do next. Whether it’s “Shop Now,” “Customize Yours,” or “Get 20% Off,” the CTA should be direct and placed at the end of your video. A clear CTA motivates viewers to take the next step and make a purchase.

5. Use User-Generated Content

Incorporating user-generated content (UGC) into your video ads adds authenticity. UGC showcases real customers enjoying your products, adding social proof to your ads. This can make potential customers feel more confident in your brand.



For instance, featuring customers using their personalized products can make the ad more relatable, encouraging new buyers to trust your business.

CapCut Commerce Pro: A Tool for Creating Video Ads

Creating engaging video ads doesn’t need to be difficult. With CapCut Commerce Pro, you can produce high-quality videos that effectively showcase your print-on-demand products. This AI video editor streamlines the video creation process, making it accessible to all entrepreneurs.

1. Customizable Templates for Quick Videos

CapCut Commerce Pro offers a variety of customizable templates that allow you to quickly create polished, professional video ads. These templates are designed for different purposes, making it easy to produce engaging content without advanced video editing skills.

2. AI-Driven Editing

This AI video editor automates much of that process, saving time. CapCut Commerce Pro trims, enhances, and assembles your video footage, delivering a professional-quality video ready for promotion.



3. Add Visual Effects for Engagement

To make your video ads stand out, CapCut Commerce Pro allows you to add visual effects like transitions, text overlays, and animations. These features make your video more dynamic and help highlight important details, keeping viewers engaged.

Elevate Your Business with Video Ads

Eye-catching video ads are a powerful way to promote your print-on-demand products. They engage customers, increase click-through rates, and boost conversions. By keeping videos short, using high-quality visuals, and including clear CTAs, you can create ads that grab attention and encourage action.



With CapCut Commerce Pro, you can easily and affordably create professional videos that showcase your products in the best light. Whether you’re just starting out or looking to improve your ad strategy, using video ads is a proven way to grow your print-on-demand business and elevate your success.