How 2911 Studio Art Increase Organic Reach on Instagram by
98%

Introduction:

2911 Studio Art began in 2017 as a creative venture, initially sharing artwork on social media platforms. After gaining popularity with their first commissioned painting on Facebook, the business expanded into various artistic niches, including art stickers, prints, jewelry, and body care products.

Dawn Neumeister is the owner of this shop, overseeing overall operations and content creation initiatives. She plays a pivotal role in managing day-to-day activities, curating products, and driving the creative direction of the business.





2911 Studio Art Paintings

Situation:

The business faces challenges in content creation due to the time-consuming and complex nature of editing photos and videos across different applications, especially as a sole proprietor lacking extensive technical skills. Dawn Neumeister showcases products on various social media platforms and e-commerce sites. Their primary creative method involves taking photos and conducting editing, followed by captions and hashtags. Occasionally, time-lapse or real-time product videos are recorded and edited using editing software, followed by filters and templates using additional applications before publishing on TikTok, Facebook, and Instagram with proper hashtags and captions. Dawn finds content creation to be a hassle, as it involves numerous steps and technical skills, often leading to postponement of tasks.





2911 Studio Art Whipped CBD Body Polish



Task:

Dawn's specific assignment involved creating a TikTok video featuring a new CBD whipped body scrub never before showcased on the platform. The primary objective was to capture high-quality photographs of the product in optimal lighting and a suitable backdrop. Additionally, the task aimed to select a video template under a specific time constraint, typically around 15 seconds, which aligns with viewer attention spans and enhances engagement. This strategic approach ensures the product is effectively presented to the target audience for maximum viewing time. The overarching goal includes boosting viewership and exposure, ultimately driving sales.



Action:

The objective was to photograph and film the product to showcase its unique features and appeal, aiming to drive interest and sales on the company's website. The product was meticulously captured with professional lighting and an aesthetically pleasing backdrop. Following the transfer of photos to the computer, they were imported into CapCut Commerce Pro. Utilizing its advanced creative tools and AI-driven one-click video generation, the Shopify store was seamlessly integrated with CapCut Commerce Pro. The CBD Whipped Body Polish product was selected, and Dawn awaited the AI-generated video. After reviewing multiple versions created by CapCut Commerce Pro, a suitable one was chosen and exported to TikTok. Subsequently, Dawn utilized the pop-up window to post the video, incorporating engaging captions and hashtags to maximize viewer engagement and drive sales.



Video Created by CapCut Commerce Pro

Results:

CapCut Commerce Pro streamlined 2911 Studio Art content production, reducing time and costs by 75%. The TikTok video created and shared using CapCut Commerce Pro garnered 50% more views within 12 hours compared to Dawn's previous videos, achieving a 98% increase in viewership within the same timeframe. This enhanced visibility directly contributed to heightened audience engagement and Dawn's potential customer conversions, demonstrating the tool's effectiveness in achieving marketing objectives.



This is a CapCut case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims regarding the effectiveness or quality of products are brand-reported and not endorsed or verified by CapCut.