How KraftGeek Reduce Production Costs by 20%
Optimizing creative processes and elevating content quality with CapCut Commerce Pro.
No credit card is required.
Introduction:
KraftGeek is a company that specializes in innovative gadgets for content creators, starting with compact tripods designed for easy photo and video creation. Established in California nearly two years ago, their primary sales channels are TikTok, Shopify, and Amazon, demanding creative content in diverse formats.
KraftGeek‘s official website image
Gege Xu is the Creative Director at KraftGeek, where she oversees artistic direction and creative strategy for the company's projects.
Situation:
Before adopting CapCut Commerce Pro, KraftGeek engaged in extensive brainstorming sessions to develop creative elements like themes, titles, music, voiceovers, and scenarios. They also conducted competitor analysis to ensure their content stood out in the competitive landscape. Metrics like play times, view completion rates, likes, comments, website heat maps, and ROAS were used to gauge creative effectiveness.
Task:
The task involved optimizing the creative process to enhance efficiency and output quality. This required streamlining pre-production tasks such as resource selection, copyright-compliant music, voiceovers, copywriting, filters, and shooting scenarios. The goal was to improve production workflows and content relevance across platforms.
Video Created by CapCut Commerce Pro
Action:
With the introduction of CapCut Commerce Pro, KraftGeek integrated a wide range of tools and features into their creative workflow. These tools facilitated faster and more accurate content creation, allowing them to repurpose existing assets effectively. CapCut Commerce Pro helped synchronizing product details and creative elements from Shopify, enhancing the speed and precision of content generation. The one-click video solution has been pivotal in achieving these efficiencies, empowering KraftGeek to produce high-quality content with unprecedented speed and precision.
Video Created by CapCut Commerce Pro
Results:
As a result of implementing CapCut Commerce Pro, KraftGeek achieved significant improvements:
- Estimated time savings of at least 30% in production processes.
- Reduced production costs by 20%.
- Increased views, impressions, engagement rates, and sales conversion rates by approximately 25%.
Overall, the adoption of CapCut Commerce Pro proved instrumental in optimizing production processes and enhancing content quality, making it a highly recommended tool for business owners and content creators seeking efficiency and effectiveness in content creation.
Video Created by CapCut Commerce Pro
This is a CapCut case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims regarding the effectiveness or quality of products are brand-reported and not endorsed or verified by CapCut.
