How Paw Smart Increases Daily Views by 103%

Introduction:

Paw Smart is a company dedicated to serving pet owners with innovative and high-quality products tailored to the needs of their beloved pets. Paw Smart offers a diverse range of pet care solutions designed to provide comfort, convenience, and happiness. As a passionate pet lover, the founder of Paw Smart, Effie understands the immense joy and companionship that pets bring into people's lives.



Paw Smart's product image

Situation:

To promote the brand and products effectively, Effie initially relied on posting across social media platforms. This included creating various types of content such as short videos showcasing products in use, unboxing videos, and instructional tutorials.



However, Effie found that these operations required significant professional image and video editing skills, as well as considerable time investment. Outsourcing these tasks was expensive and didn't always provide measurable outcomes promptly.



Task:

Seeking a more efficient and cost-effective solution, Effie turned to CapCut Commerce Pro for video content creation. The goal was to streamline the process of creating engaging videos that highlight product features effectively. Effie aimed to save time in scriptwriting, material gathering, and video shooting, while also ensuring high-quality production standards without the complexities of recruiting or potential copyright issues.



Action:

By utilizing CapCut Commerce Pro, Effie benefited from automated script generation based on product features. The platform allowed for easy selection of visual scenes and streamlined footage editing with just a few clicks. The AI-powered avatars and voice features provided by CapCut Commerce Pro enabled Effie to avoid the intricacies of traditional filming processes. Effie simply uploaded batch clips or images, made minor adjustments like arranging cuts, and quickly produced compelling videos.



Video Created by CapCut Commerce Pro

Results:

The adoption of CapCut Commerce Pro resulted in significant time savings, reducing the video production process from 2-3 hours to just 10-15 minutes per video. This streamlined approach drastically improved video production efficiency, leading to a 103% increase in daily views compared to previous methods. Product impressions also saw a notable 100% increase, indicating enhanced engagement and visibility across platforms.



By leveraging CapCut Commerce Pro, Effie successfully optimized the production of promotional content, achieving higher viewer engagement and measurable growth in product visibility and sales.



This is a CapCut case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims regarding the effectiveness or quality of products are brand-reported and not endorsed or verified by CapCut.