How Sleep Shop Revolutionized Marketing Strategy with CapCut Commerce Pro
Optimizing Content Engagement and Production Efficiency in Marketing with AI-Powered Tools.
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"My experience using CapCut Commerce Pro has been nothing short of transformative, offering a range of features that have significantly eased my process of creating content for our TikTok and our e-commerce website."
Introduction:
Sleep Shop, a local mattress and furniture retailer based in British Columbia, prioritizes a seamless online shopping experience through their comprehensive website. Rashi M, the marketing manager at Sleep Shop, is dedicated to optimizing marketing strategies and bolstering brand presence.
Sleep Shop's official website image
Situation:
Before integrating CapCut Commerce Pro into Rashi's workflow, Rashi faced several challenges:
- Creating engaging video content.
- Drafting scripts for each video and video ideation.
- Creating visually appealing images for our website (Shopify store).
- Editing each image one by one for the website.
All of the above was time-consuming and required extensive manual effort. The content creation process in Rashi's team involved brainstorming sessions to come up with ideas, followed by scriptwriting, video shooting, and meticulous editing. For images, her team would manually edit each photo individually, which was especially cumbersome when dealing with batch updates for their product listings.
Task:
"My primary objective was to enhance our content creation capabilities to keep up with the 'relatable and fun' content needs of social media marketing strategies for our brand."
Rashi needed a tool that could efficiently handle batch image edits, remove backgrounds seamlessly for images and videos, and generate professional-quality videos and graphics. Additionally, she wanted to leverage AI characters and voices to add a unique touch to their content.
Action:
Upon implementing CapCut Commerce Pro, Rashi quickly realized its potential, and here are some of her favorite features. Let's see what Rashi had to say.
Video Created by CapCut Commerce Pro
One-click video creation: ''This feature allowed me to produce high-quality videos effortlessly. The best part was it generated the script too, just by providing the product link. This was particularly useful for My TikTok campaigns, where engaging video content is crucial.''
Batch image edits: ''This functionality saved me countless hours by allowing me to make uniform adjustments across multiple images simultaneously. The background removal tool was another game-changer, helping me create clean, professional product images that enhanced the overall aesthetic of their online store. Rashi emphasized that this feature is very helpful because it's very easy and quick to import the images and directly edit and link them to Shopify.''
AI avatars and voices: ''These added a dynamic element to my content, making my videos more engaging and relatable.''
Publisher and analytics features: ''These provided valuable insights into the performance of my content, helping me refine my strategies and achieve better results.''
Scheduling tool: ''This tool helped me create all the content at once and schedule it together, allowing me to focus on other tasks.''
Asset library: ''This feature was very helpful as it allowed me to have everything in one place and not go back and forth for the product images or videos.''
Video Created by CapCut Commerce Pro
Results:
The impact of CapCut Commerce Pro on Rashi's marketing efforts has been remarkable. She expressed that the content creation process is now more efficient, enabling her to produce a higher volume of quality content in less time. Rashi stated that CapCut Commerce Pro has not only improved her productivity but also allowed her to engage with her audience more effectively.
Video Created by CapCut Commerce Pro
The videos and images created with CapCut Commerce Pro have received positive feedback from Sleep Shop's viewers, driving increased engagement rates on TikTok and enhancing Sleep Shop product pages on the website. Rashi stated that CapCut Commerce Pro saved her around 5-6 hours per week for image generation with batch editing and 6-7 hours for video generation (including script writing and batch video edits).
Overall, Sleep Shop have observed a 25% increase in engagement rates on TikTok, with using CapCut Commerce Pro's script and video ideation features. Sleep Shop website’s bounce rate has decreased by 15%, indicating that visitors are spending more time viewing our product pages. Additionally, the convenience of templates allows Sleep Shop to focus more on content strategy and less on content production.
CapCut Commerce Pro has revolutionized Rashi's marketing strategy at Sleep Shop. Its intuitive features and powerful tools have saved a lot of Rashi's time in creating both informational and fun content that resonates with their audience. In Rashi's own words it's a game-changer for her team.
Video Created by CapCut Commerce Pro
This is a CapCut case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims regarding the effectiveness or quality of products are brand-reported and not endorsed or verified by CapCut.
