How to Create Viral eCommerce Video Ads Aligning with Social Trends

Imagine a sleek, 15-second TikTok video showcasing a portable blender effortlessly whipping up a smoothie on a bustling beach. The video’s catchy music and vibrant visuals instantly draw viewers in, while the #SmoothieChallenge hashtag connects it to a broader social trend. This kind of ad not only showcases a product but also taps into a cultural moment, driving both engagement and sales.



If you’re wondering how to create video ads that achieve this level of impact, you’re in the right place. In this article, we’ll break down the strategies and tools you need to craft eCommerce video ads that go viral by aligning with social trends.

Tapping Into Trends for Viral Video Success

Social trends are the heartbeat of viral content. From popular challenges to memes and cultural moments, aligning your video ads with these trends can significantly boost their visibility. Viral marketing strategies often rely on the ability to seamlessly connect your content with these trends, ensuring it resonates with your audience.



For example, a skincare brand might leverage a trending hashtag like #NoFilterNeeded to showcase their products. Similarly, a fitness eCommerce store could jump on a popular “#TransformationChallenge” trend to highlight their offerings.



The key is timing. Social trends are fleeting, and their relevance can fade quickly. To stay ahead, keep an eye on platforms like TikTok, Instagram, and Twitter where trends often originate. Use tools to monitor trending hashtags and analyze which ones align with your brand’s voice and target audience. Once you’ve identified a trend, such as live shopping, act quickly to incorporate it into your eCommerce video ads before it loses momentum.





Crafting Engaging Video Content: What Works

Engaging video content starts with understanding your audience. What problems are they trying to solve? What emotions do you want to evoke? Successful eCommerce video ads often share a few common characteristics.



Storytelling is essential. People connect with stories, so create a narrative around your product—how it solves a problem or enhances a lifestyle. By weaving in a strong emotional element, you make your ad memorable and relatable.



For example, think about the promotion of dog treats that prevent the animal from getting cavities. The story to be told could involve the owner taking their dog to the vet, and then a particular variety of treats is recommended for their health, as the ad wraps up with the dog back home happy and healthy.







Relatability plays a crucial role. Showcase real-life scenarios that resonate with your audience’s experiences. This helps establish an emotional connection and increases the likelihood of your ad being shared.



Call-to-Action (CTA) is vital. End your video with a clear, compelling CTA that encourages viewers to take the next step. Whether it’s visiting your site, making a purchase, or joining a trend, a strong CTA drives results.





Real-World Examples of Viral eCommerce Video Ads

• BlendJet: This portable blender company leveraged TikTok trends by creating videos showing users blending smoothies on-the-go. Their ads tapped into the convenience-focused trend, earning millions of views and skyrocketing sales. By using relatable situations, such as busy mornings or gym breaks, they made their content highly engaging.



• Gymshark: Known for their fitness apparel, Gymshark used user-generated content and popular fitness challenges to create authentic, relatable ads. These campaigns fostered community engagement and brand loyalty while showcasing their products in real-life scenarios. Their strategic use of hashtags amplified their visibility.



• HiSmile: By featuring influencer testimonials and comedic elements, HiSmile’s video ads consistently align with trending humor styles, making them highly shareable. They often highlight before-and-after shots to demonstrate product effectiveness, keeping the content visually dynamic. Adding a call-to-action encouraging viewers to join the conversation further boosts engagement.



• GoPro: Leveraging user-generated content, GoPro’s ads showcase stunning, action-packed footage captured by their customers. From skydiving to surfing, these videos highlight the product’s versatility and durability, inspiring viewers to capture their own adventures. This strategy not only builds trust but also fosters a sense of community.



• Old Spice: Their “The Man Your Man Could Smell Like” campaign featured a charismatic actor seamlessly transitioning through various scenes while delivering witty dialogue about Old Spice body wash. The humorous and visually dynamic approach captivated audiences and became highly shareable across platforms. The campaign rejuvenated the Old Spice brand, leading to a 125% increase in sales.

The Versatile Tool to Maximize Your Video Ads

Creating professional-quality eCommerce video ads doesn’t have to be complicated. CapCut Commerce Pro simplifies the process, enabling marketers and entrepreneurs to produce engaging content effortlessly. Let’s explore three standout features of this platform:



• AI Video Generator: This tool empowers users to effortlessly create trendy TikTok videos that resonate with current social trends. By leveraging the "Trending on TikTok" video format, it automatically tailors your content with trending effects, captions, and music to boost engagement. This tool ensures your eCommerce ads stay fresh, relevant, and optimized for viral potential, helping you stand out in the competitive TikTok ecosystem.



• Batch Exporting for Multi-Platform Use: CapCut Commerce Pro allows you to edit your video once and export it in various formats optimized for different platforms. This ensures your content is perfectly tailored for TikTok, Instagram, YouTube, and more, saving time while maintaining quality. By streamlining this process, you can focus on crafting compelling narratives without worrying about technical adjustments for each platform.



• Automated Trend Showcase: Stay ahead of social trends with a built-in feature that identifies and suggests trending topics relevant to your niche. This saves you time and ensures your content remains fresh and relevant, giving you a competitive edge. The ability to adapt quickly to emerging trends helps your brand stay visible and resonate with a broader audience.







CapCut Commerce Pro’s intuitive interface and powerful features empower you to focus on creativity, leaving the technical aspects to automation.

Maximize Your eCommerce Ads with CapCut Commerce Pro

By leveraging social trends, crafting engaging content, and optimizing for various platforms, you can create eCommerce video ads that resonate with your audience and drive results. Viral marketing strategies are made easier with tools like CapCut Commerce Pro to help you produce high-quality content effortlessly.



Ready to transform your eCommerce video strategy? This platform equips you with the tools to align your ads with the latest trends, enhance engagement, and scale your brand to new heights. Start creating impactful eCommerce video ads with CapCut Commerce Pro today.