How to Create Viral Videos for Print-on-Demand Campaigns

Viral videos can greatly boost your print-on-demand business by increasing visibility, driving traffic, and improving sales conversions on social media. When done correctly, these videos can spread quickly, making your brand a hot topic and encouraging people to purchase your products. But how do you create these viral videos easily and efficiently?



A standout example from 2024 is a custom T-shirt business that saw a 40% rise in sales after a TikTok video showcasing a humorous design reveal went viral. The video used catchy music, quick cuts, and a strong call to action. According to Wordstream, social videos generate 1200% more shares than text and images combined, emphasizing their power in a strong social media strategy.

What Makes a Viral Video for Print-on-Demand?

This type of video resonates with an audience emotionally, encouraging them to share it. In the context of print-on-demand businesses, viral videos often feature fun product reveals, engaging design showcases, or behind-the-scenes footage of the creation process. These videos connect with viewers in a way that feels shareable and relatable, often mixing humor, surprise, or inspiration to create a lasting impression.



For print-on-demand, a viral video might feature a clever time-lapse of a custom design being printed on a T-shirt, or a quick tutorial on personalizing phone cases. The key is making the content both engaging and tied to your product.

Best Practices for Creating Viral Videos

Follow these best practices to create viral videos that elevate your print-on-demand social media campaigns:

1. Keep It Short and Engaging

Successful viral videos are short. Social media users have limited attention spans, so the first few seconds must capture their interest. Videos should ideally be between 15 and 30 seconds. Short, impactful content can easily grab attention and encourage viewers to share.



For a print-on-demand business, this could be a video showcasing your most popular design in a fast-paced, visually engaging format. Pair it with lively music or trending sounds to make it more relatable.

2. Leverage Social Media Trends

Tapping into current trends is essential for going viral. Social media thrives on timely content, whether through trending challenges, popular sounds, or viral hashtags. If your video aligns with these trends, it has a higher chance of being shared widely.



For print-on-demand businesses, consider creating a viral challenge that centers on your products. For example, participating in a popular challenge by incorporating your products makes your brand part of the trend while remaining true to your core offerings.



3. Highlight Unique Product Features

To stand out on social media, your viral video should showcase what makes your print-on-demand products unique. Whether it’s a personalized feature or a new design technique, make sure the video highlights why your product stands out.



For example, a viral video could show a time-lapse of the customization process or a fun reveal of how a design transforms from concept to finished product. This gives potential buyers a clear idea of why your product is special.



4. Use Storytelling

A great viral video often incorporates storytelling. Although short, the video should tell a mini-story about your product, how it's used, or why it matters. Videos that evoke emotion or tell a relatable story are more likely to be shared.



For instance, if you sell custom accessories, a viral video could tell the story of a customer creating a personalized gift for a loved one. This narrative adds emotional value and encourages viewers to share.

5. Include a Call to Action

A viral video is powerful for brand awareness, but you also need to direct viewers to take the next step. A clear call to action (CTA) encourages viewers to buy or visit your website. Whether it’s “Shop Now” or “Get Yours Today,” make sure the CTA is direct and simple.

6. Optimize for Social Media Platforms

Each platform has different formats and audiences, so you’ll need to optimize your viral video for the specific platform. TikTok and Instagram Stories typically require vertical videos and quick, engaging content, while Facebook or YouTube may allow for slightly longer, horizontal videos.



Using CapCut Commerce Pro to Create Viral Videos

If you're new to creating these videos, CapCut Commerce Pro makes the process easier by offering tools designed to streamline video production.

1. Ready-to-Use Templates

CapCut Commerce Pro offers customizable templates designed specifically for creating viral videos. These templates allow you to produce engaging content quickly by offering pre-designed formats optimized for social media platforms. You can easily tweak them to match your brand style and message.



2. AI-Driven Editing

This AI-generated video platform simplifies editing. CapCut Commerce Pro uses AI to automatically cut, trim, and enhance your video footage, reducing the time needed to produce professional-quality content. This is ideal for entrepreneurs who want to create viral content without getting bogged down in technical editing.



3. Dynamic Visual Effects

To stand out on social media, you’ll need visual effects that make your videos pop. CapCut Commerce Pro allows you to add effects like slow motion, text overlays, or color filters. These effects can emphasize key parts of your video, keeping viewers engaged and increasing the chances of virality.

Elevate Your Print-on-Demand Business with Viral Videos

Creating one of these videos can transform your print-on-demand business, driving traffic and boosting sales. By keeping videos short, tapping into trends, showcasing unique product features, and telling engaging stories, you can create content that resonates with audiences and encourages sharing.



Tools like CapCut Commerce Pro make it easier to create professional-quality, AI-generated videos optimized for social media success. With customizable templates, streamlined editing, and dynamic effects, this platform helps entrepreneurs produce videos with viral potential.



By mastering the art of viral videos, you can take your print-on-demand business to the next level, increasing brand visibility and sales. Whether you’re new to social media marketing or looking to enhance your existing social media strategy, viral videos can provide the boost your business needs to stand out in the crowded digital landscape.