How to Use Video to Thank Your Customers After the Holidays

After the holiday season, businesses often find themselves in a unique position to connect with their customers, show gratitude, and continue building relationships. One of the most powerful ways to do this is by using video content. Video has a way of capturing attention, evoking emotion, and making customers feel valued in a personal and meaningful way. In this blog post, we will explore how to use video to thank your customers after the holidays, share a successful example, and introduce a great tool for creating these impactful messages.



The Value of Using Video to Thank Your Customers After the Holidays

The holidays are an incredibly busy time for businesses, but they are also a time when customers feel more generous, connected, and appreciative of good service. By the time the holidays are over, customers often look back on the brands that provided them with excellent service or products. That’s where a simple “thank you” can go a long way in reinforcing positive feelings and encouraging future engagement.



When you use video to thank your customers, you're not just sending a generic text-based email or card; you're providing them with an experience. Video content allows you to convey gratitude with warmth, personality, and authenticity. It’s more memorable and more engaging than a static message.



A customer appreciation video can make your brand stand out, build customer loyalty, and set the tone for the coming year. In fact, 64% of consumers make a purchase after watching a branded social video, which highlights the direct impact video can have on customer behavior.



A Successful Example of Using Video to Thank Customers After the Holidays

One great example of a business using video to thank their customers after the holidays is the beauty brand Glossier. In January 2024, Glossier sent personalized thank-you videos to their most loyal customers via email and Instagram. The video featured employees thanking customers for their support over the past year and expressing excitement for the upcoming year’s product launches.



By sending out these heartfelt messages, Glossier achieved two things: it reinforced its community-driven brand image and made customers feel personally appreciated. The video received an overwhelming positive response, with thousands of customers sharing it on social media, spreading the goodwill even further. The result? Increased customer loyalty, higher engagement on social platforms, and an overall boost in sales during the first quarter of the year.



Why Video Works for Customer Appreciation After the Holidays

Video offers a powerful, engaging format that allows you to do so much more than words on a page. When you thank your customers through video, you’re speaking directly to them. You have the ability to:

• Show emotion: Video lets you convey gratitude with the warmth of your voice and body language, which makes the message more heartfelt.
• Personalize your message: You can address customers by name, reference their recent purchases, or tailor the video to specific segments of your audience.
• Make a lasting impression: Unlike emails or text messages that might get lost in a crowded inbox, video has a higher retention rate. Customers are more likely to remember your brand and appreciate the effort you made.

Studies show that 83% of marketers say video gives them a good return on investment. This statistic reinforces how using video to thank your customers can be an effective marketing strategy that goes beyond just saying thank you.



Introducing CapCut Commerce Pro for Your Instagram Marketing After the Holidays

Once you understand the impact of using video, you may be wondering how to create professional-looking videos without a hefty budget or advanced skills. This is where CapCut Commerce Pro comes in. It’s an intuitive AI-powered video editing platform that can help you create beautiful, engaging videos for your Instagram marketing campaigns.



CapCut Commerce Pro allows users to craft stunning social media videos with ease. Whether you’re creating a thank-you video for your customers or a promotional video for upcoming products, this platform simplifies the video creation process. With its easy-to-use interface, you don’t need a background in video editing to produce high-quality content.



For instance, after the holidays, you can use this AI video tool to create a quick but effective customer appreciation video for Instagram. Simply choose a template, upload your footage, and add text or voiceovers. The platform uses AI to optimize your video for engagement, ensuring your customers get a visual treat that resonates with them.



Moreover, CapCut Commerce Pro offers a range of features that are perfect for post-holiday promotions. You can add music, animations, and filters that enhance your video’s appeal. Whether you’re wishing customers a happy New Year or showcasing special offers, the platform can help you tailor your video content for maximum impact.





Why CapCut Commerce Pro is Perfect for Post-Holiday Marketing

When you are preparing your marketing campaigns for after the holidays, it’s crucial to stand out on platforms like Instagram. Video is one of the most effective ways to do this, and CapCut Commerce Pro helps you take full advantage of the medium. With its AI-powered tools and easy-to-use templates, you can create videos that feel personal and engaging, helping you maintain strong connections with your customers.



Whether you’re thanking your customers for their holiday purchases, updating them on new products, or offering special deals for the new year, this AI video tool can streamline the process. The intuitive platform allows you to focus on what’s important—connecting with your customers—without getting bogged down in complicated editing.





Make Your Customers Feel Special

As you move into the new year, take advantage of the opportunity to thank your customers and keep your brand at the forefront of their minds. Using video is an effective, engaging way to show appreciation after the holidays. Whether you’re sending out personalized messages or creating Instagram videos to share on social media, remember that your customers will appreciate the effort you put into making them feel valued.



Incorporating tools like CapCut Commerce Pro into your video marketing strategy can help you save time, create more professional content, and increase engagement. By combining the power of video with this AI video tool, you can elevate your marketing and foster stronger, lasting relationships with your customers in the year ahead.