Implementing Best Practices for Creating eCommerce Videos

In recent years, eCommerce videos have become a powerful tool for promoting products in the competitive online marketplace. With countless stores vying for attention, it’s no longer enough to rely on just product descriptions and images—customers expect well-made videos. According to Wyzowl, 87% of marketers say that video has helped increase traffic to their websites. As a new eCommerce entrepreneur, producing high-quality product videos can help you build trust, drive traffic, and convert viewers into buyers.

By following best practices in explainer video production, you can create professional-looking eCommerce videos on a budget. This guide will walk you through these best practices, ranked from easiest to most challenging. These steps will ensure that you operate efficiently, especially in the early stages when time and resources are limited.

1. Start with a Plan

The easiest and most important best practice for creating product videos is to start with a clear plan. Before you begin filming, decide what your video needs to accomplish. Are you trying to explain how the product works, show its benefits, or create a lifestyle video? Having a specific goal will keep you focused and help you use your time and resources efficiently.

Starting with a plan ensures that you don’t waste time filming unnecessary content or miss out on important product details. This is essential for new entrepreneurs with limited resources. Whether you’re creating social media clips or longer product showcases, a well-organized plan makes your eCommerce videos more effective at engaging customers and encouraging purchases.

Tips for Planning:

• Identify the key features you want to highlight.
• Write a simple script or storyboard to organize your thoughts.
• Include a clear call-to-action (CTA) that directs viewers toward making a purchase.





2. Use Natural Lighting

Good lighting is a key element in making high-quality product videos, but you don’t need expensive equipment to achieve it. Natural light can make your videos look professional without costing a fortune. Shooting near a window during daylight hours provides bright, even lighting that enhances your product’s appearance.





Avoid direct sunlight, which can cause harsh shadows. Soft, diffused light works best for explainer video production, making your product look clear and appealing to potential buyers.

Tips for Natural Lighting:

• Shoot during the “golden hour” when light is soft and flattering.
• Position your product near a window but avoid direct sunlight.
• Use whiteboards or reflectors to bounce light and reduce shadows.

3. Keep the Background Simple

In your eCommerce videos, the product should always be the focal point. A busy or cluttered background can distract viewers from your product, so it’s best to keep things simple. Many successful product videos use neutral backgrounds to create a clean and professional look.

Even with a small budget, you can create a polished video using an uncluttered wall, table, or neutral fabric backdrop. A simple background allows your product to stand out, which is critical for effective product promotion.





Tips for Simple Backgrounds:

• Use neutral colors like white, beige, or gray.
• Keep the space free of clutter to focus attention on the product.
• For lifestyle shots, choose settings that complement the product without overpowering it.

4. Stabilize Your Camera

Shaky footage can undermine the quality of your eCommerce videos. To avoid this, stabilizing your camera is essential. The easiest way to ensure steady shots is to use a tripod. Smartphone tripods are affordable and help you keep the camera steady for clean, professional-looking footage.





If you don’t have a tripod, you can still stabilize your camera by placing it on a flat surface. Whether you’re shooting close-ups or wide-angle shots, stabilization is key to making your video look polished and easy to watch.

Tips for Stabilizing Your Camera:

• Use an affordable tripod for steady shots.
• If needed, use household items like books or boxes to stabilize the camera.
• For smartphones, enable built-in stabilization features to minimize shakiness.

5. Capture Multiple Angles

Showcasing your product from different angles helps potential customers understand its features and functionality. Including close-ups, wide shots, and various angles makes your eCommerce videos more engaging and informative.

This approach is particularly important because customers can’t physically interact with the product before purchasing. By capturing multiple angles, you give them the confidence they need to make a buying decision.

Tips for Capturing Angles:

• Start with a wide shot to show the entire product.
• Add close-up shots to highlight important details, such as textures or buttons.
• Incorporate smooth panning or tilting to add movement and variety to your video.

6. Edit Your Video for a Professional Look

Once you’ve shot your footage, editing is where the magic happens. This process allows you to cut unnecessary parts, add transitions, and refine the video to make it visually appealing and professional. Editing is essential for turning raw footage into polished product videos.

If you’re new to editing, an AI video generator like CapCut Commerce Pro can simplify the process. This tool automates much of the editing work, helping you quickly add transitions, effects, and background music. The result is a professional-looking video without the high cost of traditional editing software.





Tips for Editing:

• Cut out unnecessary footage to keep the video concise.
• Add background music or voiceovers to enhance the storytelling.
• Use text overlays or calls to action to emphasize key product features.

7. Optimize Videos for Different Platforms

Once your video is complete, you’ll want to share it across multiple platforms, including social media and your online store. Each platform has different video format requirements, so it’s important to optimize your eCommerce videos for each one. Instagram prefers square or vertical formats, while YouTube and Facebook often use horizontal formats.

Optimizing your videos for each platform ensures they look professional wherever they’re shared. Tools like CapCut Commerce Pro allow you to easily resize and reformat videos, ensuring your content looks polished on all platforms, from Instagram to Facebook.

Tips for Optimizing Videos:

• Use square or vertical formats for Instagram and TikTok to maximize visibility.
• Opt for horizontal formats for YouTube and Facebook.
• Ensure your videos load quickly to prevent viewers from leaving due to slow buffering.

Elevate Your Product Videos with Best Practices

Creating high-quality eCommerce videos is essential for standing out in today’s competitive online marketplace. By following these best practices, you can produce professional-looking videos that effectively showcase your products and help grow your store. Whether you're planning your shots, using natural lighting, or leveraging an AI video generator like CapCut Commerce Pro, each step helps create videos that enhance your product promotion efforts.

By applying these techniques, you’ll be able to create compelling eCommerce videos that build trust with customers, drive traffic, and boost sales. Mastering these practices will set you up for long-term success in eCommerce, helping your business thrive as you continue to refine your video production process.