Leveraging Product Videos for Print-on-Demand Upselling

In the competitive print-on-demand market, upselling is a key strategy for boosting revenue. One of the most effective ways to enhance these efforts is through product videos. Videos can showcase complementary products, making it easier for customers to understand their value and encouraging them to buy more than they initially intended. By using well-crafted videos, you can visually highlight upsell opportunities and increase your sales.



Creating high-quality videos for upselling doesn't have to be time-consuming or complicated. With the right approach and tools, you can efficiently produce videos that enhance these efforts. For example, a print-on-demand business that focuses on custom apparel used product videos to upsell matching accessories, such as custom tote bags and phone cases.

As a result, they increased their average order value by 25% in 2024. According to Wyzowl, 73% of people are more likely to purchase after watching a product video, showing how critical this medium can be for upselling.

How Product Videos Boost Print-on-Demand Upselling

These videos enhance upselling by educating customers about complementary or upgraded products. Rather than just showing a single item, a video can demonstrate how other products work together, making it easier for customers to see the full value of adding more items to their cart. This is especially important in the print-on-demand industry where the personalized and custom nature of products often creates multiple opportunities for upselling.



For instance, if a customer is buying a custom hoodie, a video can show how a matching hat or backpack completes the look. By visually demonstrating the connection between the items, you increase the likelihood of an upsell. Customers can see how pairing certain products elevates their style or provides more functionality.





Product videos can also highlight the advantages of premium versions. If a customer is considering a basic item, a video can showcase how a higher-quality version provides more benefits, encouraging them to choose the upgrade. Seeing a premium product in action gives customers a clearer understanding of what they would gain by spending a little extra, making it easier for them to justify the additional cost.

Best Practices for Using Product Videos for Upselling

To effectively use these videos, follow these best practices:

1. Showcase Complementary Items

The most successful upselling occurs when you recommend items that naturally go together. Your product video should show how these items complement each other. For example, if a customer buys a custom T-shirt, demonstrate how a matching hat or phone case enhances the overall outfit. The key is making the upsell feel seamless and relevant to their initial purchase.



2. Highlight Value of Premium Products

When promoting upgraded products, your product video should clearly communicate the added value. Use close-ups and features to show the benefits of upgrading. For instance, if you sell custom mugs, a video can show the premium version’s improved durability or better design options. Highlighting these extras makes it easier for customers to see why it’s worth spending more.

3. Keep Videos Short and Focused

While product videos are highly effective, they need to be concise to keep customers’ attention. A video between 30 and 60 seconds is ideal for upselling. Deliver the core message quickly—whether you’re showcasing a complementary product or an upgrade—and focus on the visual appeal to maintain engagement. Including clear and high-quality visuals helps maintain customer interest while communicating value effectively.

4. Include a Call to Action

Every video used for upselling should end with a clear call to action (CTA). Whether it’s “Add to Cart” or “Upgrade Now,” give customers a direct next step. This encourages them to act immediately and take advantage of the upsell offer. Providing a sense of urgency, such as limited-time offers or special discounts, can further increase the effectiveness of your CTA and prompt customers to act without hesitation.

Using CapCut Commerce Pro to Create Product Videos for Upselling

For print-on-demand entrepreneurs, creating professional-quality videos may seem overwhelming. Fortunately, CapCut Commerce Pro simplifies the process, enabling you to produce engaging videos quickly and easily.

1. Customizable Templates for Efficiency

CapCut Commerce Pro provides a range of customizable templates to help you create polished videos for upselling. These templates make it simple to showcase your products, allowing you to create high-quality videos that highlight complementary items or premium versions. You can adjust the look to fit your brand, ensuring consistency and professionalism.



2. AI-Driven Editing

This AI video generator makes the editing process fast and efficient. Upload your footage, and CapCut Commerce Pro will automatically trim, cut, and enhance the video, creating a polished final product. This streamlined approach is perfect for print-on-demand businesses that need quick, high-quality videos without extensive editing expertise.



3. Add Visual Effects to Enhance Engagement

CapCut Commerce Pro also enables you to add visual effects to your product videos. You can use slow-motion to emphasize product details or zoom-ins to highlight specific features. The effects provided by this AI video generator make your videos more engaging and help showcase the value of the upsell, drawing attention to what makes the additional product or upgrade worth purchasing. These dynamic effects can elevate your video and make it more compelling for your audience.



Maximize Print-on-Demand Success with Product Videos for Upselling

Incorporating these videos into your upselling strategy is one of the most effective ways to boost revenue for your print-on-demand business. By visually demonstrating the value of complementary or upgraded products, you make it easier for customers to see why they should add more items to their cart. Whether you’re promoting matching items or premium versions, videos communicate benefits better than static images or text.



Tools like CapCut Commerce Pro make producing high-quality product videos simple and efficient. With customizable templates, AI-powered editing, and dynamic effects, this platform allows you to create engaging videos that help drive upselling and increase your average order value.



By strategically using these videos for upselling, you can enhance customer experience, boost revenue, and create a more compelling shopping experience for your customers. Whether you’re just starting your print-on-demand journey or looking to take your business to the next level, product videos offer an exciting way to grow.