Make Marketing Videos: Step-by-Step Guide for High Visual Impacts

Discover an end-to-end solution to make marketing videos. Utilize CapCut to create captivating marketing clips with high visual impacts and better video performance.

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make marketing videos
CapCut Commerce
CapCut Commerce07/18/2024
0 min(s)

Are you seeking a solution to increase your brand visibility or engagement? Make marketing videos! Whether designing a product launching campaign, making a seasonal promotion, or targeting brand awareness, marketing clips are your lifesaver. Learn how to create engaging marketing clips in this article! Let's keep the ball rolling.

Table of content

Why are marketing videos so powerful for high conversion

Marketing-oriented videos are a powerful weapon for taking your business sales to the sky. Here are more benefits of this type of video:

  1. Improve your brand awareness: Marketing-oriented videos are powerful tools for enhancing brand visibility. Through impactful brand stories and products, marketing clips are ideal for capturing the audience's attention.
  2. Give a clear product explanation: With clear and unique features, product marketing videos can help the audience learn more about your products. Conveying your product messages through image files alone is difficult.
  3. Personalize for target audiences: Making marketing clips is a great way to personalize content for your targeted customers. This is ideal to increase your video conversion rate.
  4. Promote social sharing: For compelling and engaging marketing clips, increasing your video share on different social channels is one click away, which is the best way to increase your brand engagement.
  5. 
    Marketing videos

The keys to high-impact and successful video product marketing

But how to make an engaging marketing clip? What factors should we consider when creating successful product marketing videos? Here are some key factors:

  1. Audience-centered approach: A good, tailor-made marketing video often takes an audience-centered approach. Put your audience first. Research carefully what your customers care about. Finally, tailor your video to your audience's viewpoints.
  2. Compelling video story and message: All video viewers love the story. It would help if you tailored your marketing clips with an engaging video message. You can increase your video engagement rate through a captivating and relevant storyline and keep the audience watching your clip until the end.
  3. Consistent branding: Ensure consistent video branding on all marketing clips to optimize your brand awareness. Protect your brand identity and ensure customers always remember your brand.

Understand all these factors for high-impact marketing clips. Follow this article to choose the best AI-powered content creation hub for marketing clips in one click.

CapCut Commerce Pro: An AI-powered marketing video maker

CapCut Commerce Pro is an all-inclusive and tailor-made video maker marketing to help you grow your brand within minutes. There are powerful features to help you tailor your marketing-oriented videos to the best. Here are some examples:

  • Make marketing videos in one click with AI
  • CapCut Commerce Pro allows you to generate marketing videos in one click with diverse available options. You can make your video with different options, such as submitting your product URL and library or manually filling in your forms. All are covered at CapCut Commerce Pro for an easy-to-use and efficient marketing strategy.
  • 
    Generate marketing video
  • Abundant marketing video templates and media resources
  • Save time on video editing with massive collections of video templates and media resources. All templates are pre-made with creative elements and styles to fit different business objectives. Whether you are making new product-launching marketing footage or creating a promotional marketing clip for your brand, CapCut Commerce Pro has something to serve you.
  • 
    Video templates
  • Video creation and marketing customization with rich editing features
  • Feel free to enlighten your videos with a huge library of video editing features. After auto-generating your marketing videos at CapCut Commerce Pro, you can choose to transform your clip to the next level by auto-adjusting your video color or creating auto-captions for informative videos. All are available for free.
  • 
    Editing features for video customization
  • Resize and publish marketing videos for social sites
  • Want to optimize your video's online presence? Say hello to CapCut Commerce Pro's smart resizing feature. With only one available source, you can enjoy publishing your social-ready marketing-oriented videos on social channels like TikTok or Instagram. There is no need to remember all video aspect ratios for your editing journey.
  • 
    Bulk resize for social channels
  • Add product info to your marketing videos for a clear explanation
  • You can also generate AI-powered scripts to create an engaging video description for your brand. With this AI-driven feature, say goodbye to long hours of brainstorming or crafting scripts for your marketing clips. Increase your video engagement with appealing and tailor-made video scripts for free.
  • 
    Generate video script

How to make marketing videos at CapCut marketing video creator

At CapCut Commerce Pro, make highly engaged marketing-oriented videos at a hassle-free pace with these three steps:

    Step
  1. Sign up for CapCut Commerce Pro
  2. Choose the button link above and sign up for a CapCut Commerce Pro account to start your editing journey. Ready to make your marketing-oriented videos with the three available methods below?
  3. *No credit card required
  4. 
    Sign up for CapCut Commerce Pro
  5. Step
  6. Make marketing videos with AI powers
  7. Enjoy a super fast video generation journey with video uploading from a URL. At the homepage, upload your URL to generate your marketing clip. Type in other information, including "Product name," "Highlight your product's features," and "Product photos and videos.
  8. 
    Generate marketing video through URL
  9. Step
  10. Diversify your video aspects with different smart tools
  11. Select "Settings" to power your clips with customized features, including "Video settings," "Script," "Voice," and "Avatar." For example, change your video duration, aspect ratios, or languages to increase your clip's widespread reach.
  12. 
    Diversify your video aspects with different smart tools
  13. Step
  14. Export your marketing video and track data

Once you finish exporting your marketing clip, click on the scissor button to further level your engaging content strategy.


Edit more your video

You will then be redirected to the CapCut Online interface for video editing. Enrich your video with basic and advanced editing features, such as auto-captions, auto-adjust, or massive collections of video templates.


CapCut Online video editor’s editing interface

Select "Export" to get your marketing-oriented video saved and shared directly on social platforms like TikTok or Instagram. Once exported, you can review your video performance with real-time data for viewing, sharing, and engagement in the "Data analytics" category.


Data analytics

Have no idea how to make marketing videos to a visually appealing level? Take some inspiration from the latest trending marketing templates below:

  1. Product showcase marketing clip templates
  2. Show off your brand innovation and top-notch technology with these product showcase marketing clip templates. These templates are ideal for launching a new product campaign or driving more traffic into your brand's social channels.
  3. Behind-the-scenes marketing clip templates
  4. Another popular type of marketing media template is behind-the-scenes videos. These clips feature the process behind visually appealing product creation, sparking customers' curiosity and also increasing your brand credibility.
  5. 
    Behind-the-scenes marketing videos
  6. Event recap marketing clip templates
  7. This type of video marketing strategy is often used for internal marketing cases, such as recapping your annual company or celebrating your company's birthday. Sometimes, this marketing template is also a great source for introducing your company's cultural values and attracting new employees.
  8. Social media advertising marketing clip templates
  9. Using social media advertising templates helps generate more traffic to your organic site. You can use this kind of video template in special cases with clear business objectives, including product launches or seasonal promotions.
  10. Interactive quiz marketing clip templates
  11. User-generated content is a trending and highly converted media template for free use. That's why you can see many marketing clips with interactive quizzes to spark customers' interest. For example, a cosmetic brand can make marketing videos with a live quiz to let customers choose their skin type and link to their suitable products for recommendations.

Are you looking for an all-in-one space to use captivating marketing clip templates? CapCut Commerce Pro is your recommended choice with massive collections of well-designed marketing templates. CapCut Commerce Pro has you covered.

Conclusion

Marketing videos are a vital component of a successful marketing strategy. To make marketing videos, you should focus on your audience with a compelling storyline and consistent branding. At CapCut Commerce Pro, you can only make captivating marketing clips with AI powers in three steps. Enjoy auto-scheduling to optimize your video's online presence and AI-powered data analytics for real-time video metrics. All are available for your free use! Sign up for powerful and engaging marketing videos on CapCut Commerce Pro.

FAQs

  1. How to make an effective marketing video?
  2. At CapCut Commerce Pro, there are only three steps to making an effective and highly engaged marketing video. Signing up to CapCut Commerce Pro, generating marketing videos in one click with AI, and refining your videos with magical features are all available for free use. You can also track your video marketing performance with real-time data for improved engagement.
  3. How long should a marketing video be?
  4. It is recommended to make marketing videos within two minutes to better grab customers' attention. Depending on your business objectives, you should customize your video length to the best of your ability. At CapCut Commerce Pro, you can customize your video duration with diverse options in one click. Optimize your video reach with the smart resizing tool for social-ready clips on different social channels.
  5. What to look at when making marketing videos?
  6. Think of some common factors, such as your audience, video story, or branding elements. If you are a beginner in this field, opt for CapCut Commerce Pro to edit your marketing clips with tailor-made AI-powered templates. There is no need to put extra effort into generating your marketing clips or preparing marketing scripts for your videos. All are covered in this AI-powered tool for effective video generation.
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