Print-on-Demand: Highlight Customer Testimonials with Video

Customer testimonials are one of the most effective ways to build trust for your print-on-demand business. When potential customers see real buyers sharing their positive experiences, it adds credibility to your products and encourages others to make a purchase. Video content, in particular, can be a powerful way to showcase these testimonials, leading to increased site traffic and higher conversion rates.



Creating high-quality customer testimonial videos can be efficient and simple with the right approach. A great example from 2024 is a print-on-demand store specializing in custom apparel. By featuring short, engaging testimonial videos, the business increased its website traffic by 40% within a few months. Research shows that 79% of people have watched video testimonials to learn more about a company, highlighting their effectiveness in brand marketing (Wyzowl).

The Value of Customer Testimonial Videos for Print-on-Demand

For any print-on-demand business, building trust is essential. Customers can’t physically examine your products, so customer testimonials become a key factor in helping them make purchasing decisions. Video testimonials take this to the next level, providing social proof in a more compelling and engaging format.



Video testimonials allow customers to see real people who’ve had positive experiences with your products. This not only validates your product but also adds authenticity and transparency. For beginners in the print-on-demand industry, customer testimonial videos are an effective way to build credibility, make a strong connection with potential buyers, and ultimately increase your sales conversion rate.



Best Practices for Creating Customer Testimonial Videos

Creating compelling customer testimonial videos requires planning and focus. Follow these best practices to ensure your videos are engaging and effective at driving conversions.

1. Focus on the Customer's Experience

The most successful customer testimonial videos highlight the customer's experience with the product. The video should focus on how your product has benefited the customer, rather than your business itself. This makes the testimonial more relatable and authentic.



For instance, if a customer purchased a custom hoodie from your print-on-demand business, have them explain why they chose it, how they use it, and what they like most about it. Let their experience take center stage.



2. Feature Real Customers

Authenticity is key to creating effective customer testimonial videos. People respond best to real stories. Avoid scripted or fake-sounding testimonials—these can quickly damage your credibility. Real customers speaking naturally about their positive experiences come across as more believable and trustworthy.



Encourage customers to express themselves in their own words. This natural, unscripted approach helps the testimonial feel genuine and relatable to viewers.

3. Keep Videos Short and Engaging

Viewers' attention spans are short, so keep your customer testimonial videos concise—ideally under two minutes. Focus on the highlights of the customer’s experience, making sure to keep the message clear and impactful.



Keep the video visually engaging as well. Use multiple camera angles, product shots, and relevant footage of the product in use. This helps maintain the viewer’s attention and adds context to the testimonial.

4. Show the Product in Action

A strong customer testimonial video doesn’t just feature customers talking—it shows the product being used. Visuals are key in helping potential buyers see the value of your product. Include clips of the customer using the product in real-life situations, such as wearing a custom T-shirt or using a personalized mug.



For print-on-demand businesses, showcasing the product in a practical setting allows potential buyers to see how it might fit into their own lives. This strengthens the overall impact of the testimonial.

5. End with a Clear Call to Action

Every customer testimonial video should end with a strong call to action (CTA). Guide viewers on the next step, whether it’s “Visit our website” or “Shop now.” Make the CTA straightforward so customers know exactly where to go after watching.



A clear CTA ensures that viewers take action after watching the video, turning their interest into actual sales for your print-on-demand business.

Creating Engaging Testimonial Videos with CapCut Commerce Pro

For entrepreneurs new to video production, creating professional customer testimonial videos can feel overwhelming. However, tools like CapCut Commerce Pro make it easy to create polished and engaging video content.

1. Ready-Made Templates for Testimonial Videos

CapCut Commerce Pro offers a variety of templates designed for creating customer testimonial videos. These customizable templates allow you to quickly produce polished videos, even if you have limited editing experience. Adjusting the layout, transitions, and text to match your brand is simple and efficient.



2. AI-Powered Video Editing

This online video editor uses AI-driven editing to streamline the video production process. CapCut Commerce Pro automatically cuts, trims, and polishes your footage to create a professional-looking video. This is especially helpful for print-on-demand businesses that need to produce high-quality content quickly.



3. Add Visual Effects for Impact

CapCut Commerce Pro also allows you to add visual effects that enhance your customer testimonial videos. You can use smooth transitions, highlight customer quotes, and even feature product close-ups. This keeps the video dynamic and visually engaging, helping you hold the viewer’s attention.



Boost Your Print-on-Demand Business with Testimonial Videos

Engaging customer testimonial videos is an excellent way to build trust and drive sales for your print-on-demand business. By focusing on real customer stories, showing the product in action, and using clear calls to action, you can create testimonials that inspire confidence and encourage others to buy.



Using an online video editor like CapCut Commerce Pro makes the process of creating high-quality videos easier and faster, even if you’re new to video editing. This affordable platform allows you to produce content that is polished and professional, helping you increase your sales conversion rate and grow your business.



Mastering the creation of customer testimonial videos can set your print-on-demand business apart and provide you with the trust and credibility needed to succeed in today’s competitive market.