How to Create a Compelling Product Video for Your Business in a Few Clicks?

Create a captivating product video in minutes. Power your promotional material generation and performance with our advanced AI hub for commerce sites—all in one space.

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product video
CapCut Commerce
CapCut Commerce07/18/2024
0 min(s)

Face a creative block when trying to refine your product video for the showcase? Or question how to generate a product-centered clip that takes your sales to the sky? Explore this article to find the best solution for making viral product promo videos for your e-commerce site. Let's get started!

Table of content

Preparation is key before making your product promo video

  1. Get your customer insights
  2. Before starting any e-commerce videos, identifying your customers is the most important thing. Ask yourself: what is your targeted audience? Or what they want from your product? Understanding customer preferences and paint points is the first step for your brand's success. From these note-worthy insights, set your goals for your product promotion videos. Whether you want to increase sales, build your brand visibility, or raise customer awareness about your products, decide your specific goals with up-to-date metrics. You are all set at the first stage of preparation.
  3. Prepare your visuals for product video generation

Next, prepare all necessary materials for your creative video production. Collect high-resolution images, videos, and graphics for your product. Pay attention to all product angles for concise and informative content. If applicable, provide customer testimonials, reviews, or user-generated content, which adds a professional touch and credibility to your brand name.


Create a Compelling Product Video

Everything is done! Now, go to the next stage with a powerful content creation tool. Explore the best option available below!

CapCut Commerce Pro: Boost sales with effective product videos

CapCut Commerce Pro is an end-to-end content creation hub that helps increase your commerce sales and performance to the sky. With tailor-made AI-powered tools for engaging content strategy, feel free to craft captivating social videos for your brands, including product-centered videos. Bring your ideas into viral-worthy product clips with magic from CapCut Commerce Pro:

  • Product display/explanatory video generation via product URL/info
  • Generate your product-centered video in one click through the product URL or information. This is ideal for making all product videos, from display displays to tutorial videos, with minimal effort. Why spend hours manually handling your product clips with tons of media files when CapCut Commerce Pro can save you minutes?
  • 
    Generate product video
  • Product library and project space for seamless workflow management
  • Store all your product visuals and brand kits in the cloud space for free. Upload bulk data from Shopify or CSV in one click. Make your branded tool kits, such as color scheme, text, logo, or audio, organized smartly by flexibly creating tags or modifying items in your workspace. Save your time for file management, especially for cloud collaboration to promote your e-commerce brands.
  • 
    Project space
  • Smart resize and schedule product video publishing across social channels
  • Optimize your product-centered clips' online presence with smart resizing to adapt to different social channels. Or auto-schedule your videos on social sites for hot hours to increase your videos’ widespread reach. CapCut Commerce Pro - an all-in-one product video maker has you covered.
  • 
    Bulk resize for social channels
  • Effective data tracking and analysis for your product videos
  • You can also track your video performance with real-time metrics, including views, likes, shares, or total engagement. Learn how to improve your promotional materials with this up-to-date and efficient data-tracking feature.
  • 
    Data analytics
    Step
  1. Sign up for CapCut Commerce Pro
  2. Click the button above to sign up for your CapCut Commerce Pro account. Are you ready to create product promo clips for your brands using the three methods below? Let's dive in!
  3. *No credit card required
  4. 
    Generate video with three methods
  5. Step
  6. Generate your product video easily
  7. When you arrive at the main homepage, click "Creative tools" and choose" " Video." Then" select "Generate now" to create your product video. Here, you can submit your product image or URL to create your amazing clip. At the main "Generating marketing videos" interface, choose "Platform" and "Duration" and select your preferred platform for video publishing and video duration. Tailor your video to the best level!
  8. 
    Generate product video through URL
  9. Step
  10. Refine your video with creative editing

Refine your product clips to the best level by choosing "Edit more." You are redirected to the main CapCut Online interface.


Edit your video further

Level up your content strategy with magical basic and advanced editing features, such as video transitions, changing your video speed, or free stocks of audio and videos to spice up your clip. You can also utilize AI-powered features like auto-captions or AI transcript-based generation to power your clip further.


CapCut Online video editor’s editing interface

Strategic promotion with savvy distribution and data tracking

Schedule your video for maximum impact

For successful ecommerce videos on social sites, remember timing is key. Optimize your content to maximize impact by following the helpful guide below:

  • Choose the appropriate video format and aspect ratios
  • Each media channel has its own optimized video size and format for effective distribution. Adapt your video with appropriate formats and aspect dimensions to maximize your product clip engagement on social websites, media platforms, or email marketing. Tired of remembering all requirements from multiple social sizes. Let's use the Smart resizing feature from CapCut Commerce Pro to shed light on your way. Generate batch product clips with different sizes, languages, etc., to meet the delivery requirements of social channels such as TikTok, Instagram, and Facebook. All in one space.
  • Schedule your video during peak hours
  • Develop a strategic distribution plan for your brands. Research the peak hours for each social channel for publishing your content. You can also optimize CapCut Commerce Pro to make your scheduled video publishing on TikTok to maximize your video presence.
  • 
    Schedule your video publishing time

Harness performance data to refine your product video strategy

After publishing your content, remember to track your video performance. To evaluate your video effectiveness, look at all up-to-date metrics, such as views, engagement, conversion, or ROI. You can also use CapCut Commerce Pro's effective data analysis feature to get real-time views, shares, or engagement data from your clips. Your video data speaks to how good your product video is. Learn from this data and refine your marketing strategy.

Tips for making your product promo video a viral sensation

Want to leverage your product clips further? Follow these tips below to let your product-centered video go viral:

  1. Short and concise content
  2. Remember to keep your videos short and tailored. Only short content takes the audience by storm in the fast-changing content world. Whether you want to make a product tutorial video or show different angles of your new products, make your content short, and higher engagement will come as follows.
  3. Storytelling
  4. Tell a story in your product-centered videos. All viewers fall in love with clear and expressive storytelling. It is also a great way to interact with your viewers' feelings and generate viewers' comments and engagement.
  5. Use trending soundtracks
  6. Most viral videos cooperate with the hottest audio. Keep your product-centered video updated with viral soundtracks. Grab audience attention in an easy way.
  7. Engaging call-to-action
  8. If you want to generate real leads and sales from your videos, end your clip with an engaging call-to-action. Tell customers what they need to do next. For example, guide them to subscribe to your channels for more interesting videos.
  9. Improve your video editing skills
  10. You can easily get your videos viral through clever and captivating video editing skills. Nobody wants to watch a badly-structured video or not use smooth transitions. Worry about your editing skills? Optimize CapCut Commerce Pro's advanced one-click marPro'sketing video generation.

Conclusion

To make a compelling product video, get your brand prepared with unique customer insights and multi-perspective product visuals. Next, bring them all to CapCut Commerce Pro to get an auto-marketing video generation in one click. Make your video more appealing with customized CapCut Online video editor features. Schedule your video instantly at CapCut Commerce Pro to optimize your video impact and refine your clip with real-time performance metrics from this all-in-one content creation hub. Sign up for CapCut Commerce Pro today to enjoy seamless, end-to-end product clip generation.

FAQs

  1. How to make a product video?
  2. With CapCut Commerce Pro, you can produce promotional clips for your product in three steps. Signing up to CapCut Commerce Pro, generating your video with AI power in three available methods, and refining your video with magical tools are all available in several clicks. Optimize your e-commerce video creation with auto video scheduling on social sites or real-time data tracking for video performance. CapCut Commerce Pro has you covered.
  3. Are there any free product video creators?
  4. Looking for a free product clip-creating tool? How about an end-to-end content creation hub? Say hello to CapCut Commerce Pro. Enjoy seamless product-centered video generation in one click through various methods, from URL to product library or manually adding product information. Increase your video performance with a video schedule on peaking time or real-time data analysis with up-to-date metrics—all in one space.
  5. What is the purpose of product clips?
  6. A product clip is a video that illustrates your products' unique and special features. It has various targets, from raising brand awareness to increasing brand sales. Come to CapCut Commerce Pro if you want to create auto promotional materials for your brand. CapCut Commerce Pro lets you make your branded material spaces for collaboration and management in one click. Streamline your content by working with this best media creation hub in the business.
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