The Top 5 Advertising Mistakes Online Sellers Make

Are you an online seller struggling to get traffic to your store? You’ve launched your online business, but despite your best efforts, the sales aren’t coming in. You're not alone. Many sellers face the same challenge, especially when it comes to creating effective advertisements that truly resonate with their target audience.



In 2024, the world of online advertising is more competitive than ever. Mistakes in ad creation can be costly, wasting both time and money. In this blog, we’ll walk you through the most common mistakes that online sellers make with their ads, and how tools like CapCut Commerce Pro can help you create high-quality ads quickly and easily—without the guesswork.



So what are the top mistakes that online sellers are making with their ads in 2024? We’re glad you asked:



1. Focusing Too Much on the Product, Not the Customer



One of the most common mistakes in advertising is focusing exclusively on the product rather than the customer. Sellers often get caught up in listing product features, forgetting that customers are looking for solutions, not just items to buy.



The Fix: Shift your focus from product features to customer benefits. Ask yourself, “How does my product solve a problem or make life better for my audience?” Frame your ads around those answers and show customers why they can’t live without your product.



How CapCut Commerce Pro Helps:

With its one-click video generator, you can create ads that center on customer benefits in just minutes. This tool pulls content directly from your product page, and you can adjust the messaging to highlight exactly what your customers care about.







2. Overlooking the Power of Video Content



Video ads outperform almost every other type of ad format, yet many online sellers are still using static images and text-based ads. Video is more engaging, easier to consume, and more likely to convert casual browsers into paying customers.



The Fix: Make video ads a core part of your advertising strategy. Even short, simple videos can have a major impact on your sales.



How CapCut Commerce Pro Helps:

It makes video creation easy, even if you’ve never made a video before. Its one-click video generator allows you to instantly turn product details into engaging video ads. Let’s walk through how to use this powerful feature to create ads that drive traffic.



How to Create Ads with CapCut Commerce Pro’s One-Click Video Generator



The one-click video generator is designed to make ad creation simple and fast. It supports stores powered by TikTok Shop, Shopify, or Amazon, with plans to support more platforms in the near future. Here's how to use it:



Step 1: Log In or Sign Up



From the CapCut Commerce Pro homepage, log in with your TikTok, Facebook, Google account, or sign up with your email. After signing in, you’ll be taken to your dashboard.



Step 2: Grab Your Product URL



For this tutorial, grab a URL from your Shopify, Amazon, or TikTok Shop product page. For example, if you’re selling a seat cushion, copy the URL of the product page and paste it into the one-click video generator box on CapCut Commerce Pro.



Step 3: Customize the Content



Once you paste the URL, CapCut Commerce Pro’s AI will pull all the relevant information from the product description and specs. You can now:

• Edit the product name
• Adjust the suggested features
• Choose which product images to keep or delete.



If you have additional product images or videos, simply click the plus sign to upload them from your device or CapCut’s library of assets.



Step 4: Adjust Video Settings



Under the advanced settings option, you can choose the length and dimensions of your video. Options include:

- 15, 30, 45, or 60 seconds in length

- Video ratios suitable for platforms like TikTok, Instagram, or Facebook.



Step 5: Select Your Ad Script



This is where it gets exciting! CapCut Commerce Pro provides pre-written scripts inspired by trending TikTok styles, like:

• Reply to a comment
• POV (Point of View)
• Irony
• Want and need.



For example, if you’re promoting a seat cushion, you might choose the “reply to a comment” option to engage directly with potential customer concerns or use the “POV” script to create relatable content about long hours spent working from home. You can select up to four script options, and if you’re not satisfied, you can generate new ones. There’s even an option to enter your own custom script if you want to tailor the message further.



Step 6: Choose an AI Avatar



CapCut Commerce Pro offers a selection of AI avatars to represent your brand in the ad. You can filter options by the type of audience you’re targeting. Each avatar looks and moves like a real person, making your ad feel authentic and engaging.





For even better targeting, use CapCut’s smart match feature, which selects the AI avatar most suitable for your product and audience. This ensures that the person representing your product resonates with potential buyers.



Step 7: Select the Right Voice



You can choose from a variety of voice options to match the tone of your ad. Like the avatars, CapCut offers a smart match option to pick the voice that fits your audience and product best.



Step 8: Generate Your Ad



After confirming all your selections, click the “Generate” button. CapCut Commerce Pro will produce a batch of video ads based on the scripts, avatars, and settings you’ve chosen.



Now that you know how to create your first ad with CapCut Commerce Pro’s one-click generator, let's finish off the list that’s potentially keeping you from driving traffic to your online store with your ads.

3. Not Optimizing for Mobile

Mobile advertising is crucial, yet many sellers forget to optimize their ads for mobile devices. Ads that look good on a desktop might not translate well to a smartphone, leading to lost opportunities.



The Fix: Always design your ads with mobile users in mind. Preview how they look and ensure they load quickly and display properly on smaller screens.



How CapCut Commerce Pro Helps:

Its templates are mobile-optimized by default, ensuring your ads look great on any device. Whether you’re advertising on TikTok, Instagram, or another platform, you can rest easy knowing your videos will engage mobile users.





4. Overloading Ads with Information



Trying to cram too much information into a single ad can confuse your audience and decrease engagement. The best ads are simple, focused, and easy to understand.



The Fix: Keep your ads clear and concise. Highlight one key benefit or action per ad, and include a strong call to action (CTA) to direct viewers on what to do next.



How CapCut Commerce Pro Helps:

It helps streamline the ad creation process, so your content stays focused and engaging. You can easily remove unnecessary details and focus on the core message, thanks to the platform’s customizable templates.





5. Skipping the Testing Phase



A major mistake is launching an ad without testing it first. Not all ads perform the same, and what works for one audience might not work for another.



The Fix: Always test different versions of your ads. Experiment with variations in headlines, visuals, and CTAs to see what resonates most with your audience.



How CapCut Commerce Pro Helps:

It allows you to create and test multiple ad variations effortlessly. With its video generator, you can tweak visuals, messaging, and even scripts to test what works best for your product and audience.

Creating Ads That Drive Traffic in 2024



With the right tools, you can avoid common advertising mistakes and start driving real traffic to your online store. CapCut Commerce Pro is the perfect tool to help you create high-quality, professional video ads that resonate with your target audience. From its one-click video generator to its AI avatars and smart match features, it’s never been easier for online sellers to create ads that convert.



Get started with CapCut Commerce Pro today and watch your traffic—and sales—grow!