Top 5 eCommerce Video Ads for Converting Sales in 2024

In the competitive world of eCommerce, creating one of the top video ads is no small task. With countless businesses competing for attention, only the most impactful ads stand out. In 2024, several brands delivered eCommerce video ads that not only captured attention but also drove significant sales conversions. The key to a successful ad is its ability to connect emotionally with the audience while clearly communicating the product's value. A well-crafted ad can significantly boost your online store’s revenue.

According to Biteable, video ads can increase purchase intent by 97%, illustrating their power in eCommerce. Here, we’ll look at the top five eCommerce video ads of 2024, breaking down why they succeeded and what you can apply to your own ad strategies.

1. Apple’s “iPhone 15: More Than a Phone”

Apple’s 2024 “iPhone 15: More Than a Phone” campaign was a prime example of combining emotional storytelling with high-quality production. Instead of focusing on technical features, the ad paints the iPhone as a lifestyle essential, showing how it enhances daily life—whether capturing family memories or boosting productivity at work.



Why It Works:

• Emotional Appeal: Apple’s ad connects deeply with viewers by showcasing real-life use cases that resonate with a broad audience. It encourages them to see the iPhone as indispensable, which leads to increased conversions.

• High-Quality Production: The stunning visuals Apple is known for instantly grab attention and reinforce the brand’s image of quality and innovation.

• Clear Message: The ad communicates the iPhone’s role beyond technology—it’s a part of everyday life. This clarity makes it both relatable and memorable.

Apple’s focus on emotional storytelling, coupled with top-notch production, made it one of the year’s most effective eCommerce video ads.

2. Allbirds’ “Better Things in a Better Way”

Allbirds, a company known for eco-friendly products, launched its “Better Things in a Better Way” ad, focusing on sustainability. The ad highlights how their shoes are made from renewable materials, appealing to eco-conscious consumers. This eCommerce video ties the product directly to a larger environmental cause.

Why It Works:

• Sustainability Appeal: As more consumers prioritize eco-friendly products, this ad resonates deeply by positioning Allbirds as a leader in sustainable fashion, driving sales conversions among environmentally-conscious shoppers.

• Strong Brand Storytelling: The ad isn't just selling shoes; it’s selling a vision of a better planet. By connecting the product to a larger mission, Allbirds creates emotional engagement.

• Compelling CTA: The ad’s call to action—"Walk lighter on the planet"—effectively urges viewers to align their values with their purchase decisions.

Allbirds proves that purpose-driven storytelling can significantly enhance conversions while building long-term loyalty.





3. Nike’s “You Are Your Only Limit”

Nike’s 2024 ad, “You Are Your Only Limit,” showcases athletes pushing their limits and achieving greatness. The ad emphasizes personal empowerment, reinforcing Nike’s iconic “Just Do It” messaging. It encourages viewers to overcome obstacles, linking their success to Nike gear.

Why It Works:

• Motivational Message: The ad’s message taps into viewers' aspirations, inspiring them to see Nike gear as a key part of their journey to success. This emotional connection boosts sales conversions.

• Broad Appeal: By featuring athletes of various skill levels, Nike ensures the ad resonates with a wide audience. It’s relatable for both casual fitness enthusiasts and professional athletes.

• Dynamic Visuals: The fast-paced, high-energy visuals keep viewers engaged, and the action-packed footage reinforces Nike’s identity as a brand for high achievers.

Nike’s ability to inspire its audience and showcase personal empowerment resulted in one of the most memorable eCommerce video ads of the year.





4. Glossier’s “Real Skin, Real People”

In 2024, Glossier’s “Real Skin, Real People” ad featured diverse customers using its skincare products. The ad champions inclusivity and natural beauty by showcasing a variety of skin tones, ages, and genders, aligning with Glossier’s mission of authenticity.

Why It Works:

• Authenticity: Glossier’s choice to feature real customers rather than models creates a relatable and trustworthy message. Viewers are more likely to purchase because they see people like themselves in the ad.

• Inclusive Messaging: The ad’s focus on diversity appeals to a wide demographic, ensuring a broader reach and boosting sales conversions across different customer groups.

• Simplicity: Glossier keeps the message straightforward, focusing on the benefits of the product while keeping the visuals clean and approachable.

By emphasizing authenticity and inclusivity, Glossier successfully built trust with its audience, leading to higher conversions.

5. Casper’s “Sleep, Perfected”

Casper, the online mattress brand, released its 2024 “Sleep, Perfected” ad to showcase its latest line of mattresses. The ad uses testimonials and highlights how Casper mattresses can improve the quality of sleep, positioning their products as essential for daily well-being.

Why It Works:

• Customer Testimonials: By using real customer reviews, Casper builds credibility. Testimonials add social proof, making viewers more inclined to trust the brand and make a purchase.

• Focus on Benefits: Instead of just promoting comfort, the ad explains how Casper mattresses improve sleep quality. The connection between better sleep and better living helps differentiate the product from competitors.

• Compelling Storytelling: The ad tells a story of improved sleep leading to a better life, tapping into viewers’ desire for a healthier lifestyle. This relatability boosts sales conversions.

By focusing on customer experiences and highlighting product benefits, Casper effectively increased conversions while reinforcing their brand’s value proposition.





Here’s Your Tool for High-Converting Ads

If you want to create high-impact eCommerce video ads like the ones discussed here, CapCut Commerce Pro is a powerful tool to consider. CapCut Commerce Pro is an AI video maker that simplifies the video production process with customizable templates and advanced editing features. Whether you’re new to creating eCommerce videos or experienced in ad production, this AI video maker enables you to produce professional-quality ads quickly and cost-effectively.

This tool is ideal for entrepreneurs looking to elevate their video content without the need for expensive software or a professional production team. With CapCut Commerce Pro, you can craft polished, high-converting video ads that engage viewers and drive conversions.





Crafting Your Own High-Converting eCommerce Video Ads

The top eCommerce video ads of 2024 stood out because they connected with their audiences emotionally, told engaging stories, and demonstrated clear product benefits. By using tools like CapCut Commerce Pro and focusing on simple, authentic storytelling, you too can create video ads that drive high sales conversions.

No matter your budget, the right approach and tools can help you create effective eCommerce videos that resonate with your audience and generate real results for your business.