Unlock Growth with Top Video Marketing Trends for Your Store

Keeping up with the latest video marketing trends can be the difference between a thriving online store and one that struggles to grow. A great example of an eCommerce brand that’s excelled by capitalizing on a current trend is Glossier, a beauty brand known for engaging with its audience through user-generated content. They embraced the surge in popularity of customer testimonial videos, encouraging real users to showcase their experiences with Glossier products. By leaning into this trend, they not only built trust with their audience but also increased their conversion rates and solidified brand loyalty.



Now, imagine a theoretical beauty brand that decided to avoid this trend in an effort to be "unique." By not encouraging user-generated content and focusing solely on traditional advertising, they missed out on the chance to connect with potential customers on a personal level. As a result, their growth stagnated while competitors like Glossier surged ahead. This scenario illustrates the importance of staying informed and adapting to trends in marketing. According to HubSpot, 91% of businesses report that video is a key component of their marketing strategies, proving that video content is a must-have for eCommerce stores.



Below, we’ll dive into the latest trends in video marketing and explore how you can use them to your advantage. Understanding and adopting these trends can make a world of difference for your online store.

1. The Rise of AI-Generated Video Content

One of the most impactful trends in video marketing strategy is the rise of AI-generated video content. AI tools have revolutionized how videos are created, allowing eCommerce businesses to automate much of the process. These AI-generated videos can be personalized at scale, helping brands produce content that feels unique to each customer without the need for massive production budgets.



The benefit of using AI-generated video content is that it can save time while maintaining quality. For example, AI can help generate product tutorials, FAQs, or even personalized recommendations based on customer behavior. This trend is especially valuable for eCommerce brands looking to scale their video marketing strategy while staying relevant and engaging.





2. User-Generated Content: Authenticity Wins

Another major trend in marketing is user-generated content (UGC). Videos created by real customers are seen as more trustworthy than traditional advertising. Glossier’s success is a perfect example of how leveraging customer testimonials can increase authenticity and engagement.





For new eCommerce brands, incorporating UGC into your video marketing strategy can help build credibility. Encourage your customers to share their experiences with your products, and feature their videos on your social media channels or product pages. This form of social proof can drive conversions, as potential buyers trust the opinions of fellow customers. Brands that fail to incorporate UGC often come across as less authentic, missing out on the deeper connections they could build with their audience.

3. Short-Form Video: Grab Attention Fast

With attention spans shrinking, short-form videos have become one of the top trends in marketing. Platforms like TikTok and Instagram Reels have shown how effective 15- to 60-second videos can be at grabbing attention and conveying a message quickly. These bite-sized pieces of content are ideal for product launches, quick tips, or customer testimonials.



To succeed with short-form videos, focus on making your content immediately engaging. Start with eye-catching visuals and a compelling hook in the first few seconds. Given how fast-paced this format is, you need to capture your audience’s interest right away or risk losing them. Brands that stick to long-form videos without exploring shorter formats may find themselves left behind in a fast-moving digital space.

4. Personalized Videos: Speak to Your Audience

Personalization has always been a key aspect of successful marketing, but AI-generated video takes it to another level. Personalizing your video content based on customer behavior, preferences, and purchase history can make your audience feel seen and valued.



For example, an online store can create personalized product recommendations or tailor video ads to specific segments of their audience. This trend in marketing increases the relevance of your AI-generated videos and improves the chances of driving conversions. By using data to customize your videos, you can create content that speaks directly to each viewer’s needs, enhancing their experience with your brand.





5. Shoppable Videos: Seamless Shopping Experience

Shoppable videos are gaining traction as an essential part of a strong video marketing strategy. These AI-generated videos allow viewers to click directly on products within the video and make a purchase, creating a seamless shopping experience. By incorporating shoppable elements, you reduce friction in the buying process, making it easier for customers to convert.



Brands that ignore this trend risk losing out on potential sales. Imagine showing your audience a beautiful product video but making them search for the item on your website instead of offering an instant buy option. Shoppable videos solve this problem by integrating commerce directly into the viewing experience.





A Tool to Help You Stay Ahead

If you’re new to video marketing or want to take your efforts to the next level, CapCut Commerce Pro can be your go-to tool for creating high-quality content. This AI-generated video platform simplifies the video creation process by automating tasks and offering ready-to-use templates designed specifically for eCommerce. Whether you’re creating short-form videos, personalized content, or shoppable videos, CapCut Commerce Pro makes it easy to adapt to the latest trends in marketing and apply them to your online store.



Staying ahead of video marketing trends is essential for growing your eCommerce business. Brands that embrace trends like AI-generated video, user-generated content, and shoppable videos will find themselves better equipped to engage customers and drive sales. By using the right tools and adapting your strategy, you’ll ensure that your online store stays relevant and competitive in a rapidly evolving market.