Using Music and Sound Design in Product Videos for eCommerce

High-quality music and sound design play a vital role in making eCommerce product videos engaging and effective. They help create an emotional connection, increase viewer engagement, and boost sales conversions. But how can someone without video editing experience ensure their product videos sound professional?



In 2024, a clothing retailer improved its marketing by adding strong sound design and music to its videos. The result was a 40% increase in viewer engagement and a 25% rise in sales conversions. According to Wistia, videos with good audio quality see 81% more engagement than those without.

Why Sound Design Matters in eCommerce Videos

Sound design involves creating or enhancing audio to elevate a video. This includes selecting background music and refining sound effects. In eCommerce, good sound design can highlight product quality, influence customer behavior, and leave a lasting impression.

1. Setting the Right Tone with Music

Background music sets the mood for your product video. It can create excitement, and a calm atmosphere, or inspire confidence in your brand. The right music can evoke emotional responses that drive viewers toward your product.



For example, a luxury watch retailer might use classical music to create an elegant feel, while a sports brand could opt for upbeat music to generate excitement. Music can significantly influence whether customers engage with and trust your brand.

2. Enhancing Engagement with Sound Effects

In addition to music, sound effects make your video more immersive. Sounds like clicks, swooshes, or product-specific noises (like a box opening or a machine running) can make the product feel more real. These subtle sounds add to the experience and keep viewers focused.



For example, a tech brand demonstrating a coffee maker might include sounds like beans grinding and coffee pouring to make the video more engaging. Sound effects keep viewers engaged and more likely to consider the product.



3. Consistency with Your Brand Identity

Your sound design should align with your brand's overall identity. The tone of your music and effects should match the message and image you want to convey.



A luxury skincare brand, for instance, would avoid fast-paced music and instead use soft, soothing tunes to evoke relaxation. A tech company might favor futuristic, digital sounds to complement its products. Consistent sound design strengthens your brand identity across all product videos.

Getting Started with Sound Design in Product Videos

Even without experience, you can use professional sound design in your videos. Here’s how:

1. Select Royalty-Free Music and Sounds

Choose appropriate, royalty-free background music and sound effects. Many libraries offer a variety of tracks you can legally use in videos, making it easy to find music that fits your brand.



Make sure the track you choose complements your product. For example, you can use platforms like Epidemic Sound to find tracks that match your video’s tone.

2. Balance Music with Dialogue

If your eCommerce video includes voiceover or dialogue, balancing the music is essential. The background music should enhance the video, not overpower it. Ensure viewers can hear important product information clearly.



For example, if you’re explaining a product’s features, the voiceover should be the main focus, with music softly playing in the background to support the message without distracting from it.

3. Use Sound Effects Strategically

Place sound effects where they enhance the experience without overwhelming the viewer. For instance, subtle sounds when a product feature is highlighted or a click sound when a purchase button appears can improve the experience.



Sound effects should match the product’s actions. For example, a video promoting a drone might include the sound of propellers, even if it’s not in the actual clip, to make the experience more immersive.

Tools for Adding Music and Sound to Product Videos

Adding sound design to your videos doesn’t have to be difficult. Some tools make integrating music and sound effects easier for beginners and professionals alike. One such tool is CapCut Commerce Pro, an AI-powered online video editor that simplifies sound integration in product videos.

1. CapCut Commerce Pro: Simplifying Sound Design

CapCut Commerce Pro allows you to easily add music and sound effects to your product videos. The platform includes a library of royalty-free background music and sound effects, making it simple to choose the right audio.



This online video editor also offers automated sound mixing, ensuring music and dialogue are balanced for a professional finish. Even with no prior experience, you can use CapCut Commerce Pro to achieve polished results.



2. Built-In Templates with Sound

CapCut Commerce Pro offers templates with built-in music and sound effects options. These templates help maintain consistency across all your videos, ensuring your sound design aligns with your brand identity.



You can simply choose a template that fits your video’s style, add your product footage, and adjust the audio elements to suit your needs.

3. AI-Driven Sound Matching

The platform’s AI-powered sound-matching feature automatically recommends background music and sound effects based on your video content. This ensures the audio complements the visuals, enhancing the overall quality of your video.



For example, if your video has fast-paced action, the AI might suggest upbeat music to match the energy. This feature simplifies editing and ensures cohesive content.

Elevate Your Product Videos with High-Quality Sound Design

Good sound design makes a big difference in eCommerce product videos. It can create a more engaging and professional video that resonates with viewers and increases sales conversions.



With tools like CapCut Commerce Pro, adding high-quality music and sound effects is easy, even if you’re new to editing. By focusing on the right sound design elements—like music choice, sound effects, and balancing audio—you can create polished product videos that stand out and boost engagement.