Top Video Marketing Strategies for Print-on-Demand Success

Using video marketing strategies is essential to grow your print-on-demand store. In today’s competitive eCommerce landscape, video content is a key way to engage potential customers, show off your products, and build a strong brand identity. For this type of store, implementing the right video marketing strategies is crucial for standing out and increasing sales.



In 2024, Unique Threads, a custom apparel store, boosted sales by 45% thanks to its use of engaging video marketing techniques. According to Wyzowl, 84% of consumers say they’ve been convinced to purchase after watching a brand’s video, proving the power of video marketing in driving sales.

Why Video Marketing Strategies Matter for Print-on-Demand Stores

Effective video marketing strategies are critical for print-on-demand businesses. These stores thrive on the appeal of personalized, unique designs, which can be difficult to capture through static images. Videos allow you to visually highlight your products, showcase their versatility, and communicate their value in ways photos or text can’t.



By producing videos that explain how your products are used or personalized, you create a stronger connection with your customers. This builds trust and enhances the customer experience, helping to increase sales. In fact, videos can make your store’s products more relatable and understandable, which ultimately drives conversions. As video content continues to dominate online, customers expect brands to deliver engaging, informative videos that help them make decisions.



Key Video Marketing Strategies to Grow Your Store

1. Product Showcase Videos

One of the top video marketing strategies is creating product showcase videos. These videos provide detailed visuals of your products, highlighting key features and customization options. For example, a product showcase video for a custom T-shirt can include close-ups of the fabric, and the print quality, and show how the shirt looks when worn. This makes your product more tangible to the viewer, helping them understand what they’re buying.



Incorporate a variety of products in these videos to display the full range your store offers, whether it’s T-shirts, mugs, or phone cases. Highlighting customization features is especially important in print-on-demand stores, where customers expect personalized items. A product video can increase purchases by up to 144% (HubSpot), so this strategy is essential for boosting sales.

2. Customer Testimonials and User-Generated Content

Incorporating customer testimonials and user-generated content into your video marketing strategy builds trust and credibility. Potential customers want to hear from real people who have purchased and enjoyed your products. By creating videos that showcase satisfied customers and their experiences, you provide valuable social proof.



For example, a testimonial video featuring a customer discussing how much they love their personalized T-shirt or mug can influence others to buy. Including user-generated content, like customers showing off their customized products in real-world settings, adds authenticity to your brand. This can make hesitant buyers more confident in purchasing from your store.



3. How-To and Tutorial Videos

How-to and tutorial videos are excellent for educating customers about your products and how they can be customized. For a print-on-demand store, tutorial videos might demonstrate how customers can upload a design, choose a color, or select the size of a product. Providing step-by-step instructions simplifies the buying process and eliminates any confusion.



In addition to helping customers, tutorial videos are great for search engine optimization (SEO). How-to videos often rank well in search results, driving organic traffic to your store. By positioning your brand as a helpful resource, you attract more customers and increase engagement.

4. Behind-the-Scenes Videos

Customers love to see what goes on behind the scenes of a business. Behind-the-scenes videos allow you to show the production process, from printing the designs to packaging the finished products. This transparency builds trust with customers, as they can see the effort and quality that goes into making their custom items.



For example, a behind-the-scenes video of the printing process for custom tote bags can showcase the care and attention your business puts into each order. It also helps build a connection with the viewer, showing that your products are more than just generic items—they are crafted with care.

5. Social Media Videos and Stories

Short-form videos for social media platforms like Instagram, TikTok, and Facebook are highly effective for driving traffic to your store. Social media videos can include product demos, customer testimonials, or quick promotions for special sales. Stories, reels, and short videos are ideal for keeping your audience engaged without overwhelming them with information.



Consistency is key in social media video marketing. Posting regularly ensures that your brand stays top of mind. Videos that are under 30 seconds long tend to perform best on social platforms, especially if they are visually engaging and easy to share. This strategy is particularly helpful for targeting new customers and boosting brand awareness.

CapCut Commerce Pro: Simplifying Video Creation

Creating engaging video content can feel overwhelming, but CapCut Commerce Pro simplifies the process. This AI video editor is designed for entrepreneurs who want professional-quality videos without needing advanced editing skills. Whether you're creating product showcase videos or customer testimonials, CapCut Commerce Pro offers easy-to-use templates and tools to create polished videos.



With CapCut Commerce Pro, you can quickly customize your videos to suit your brand, add text overlays, and use transitions to engage viewers. This platform makes it easy to produce videos that highlight your product’s best features, driving interest and increasing sales conversions.

How CapCut Commerce Pro Enhances Video Marketing

Using CapCut Commerce Pro can help take your video marketing strategy to the next level. This tool is ideal for print-on-demand entrepreneurs looking to streamline video production. The platform allows you to create high-quality videos that stand out, with features like music, transitions, and customizable templates.



Additionally, this AI video editor enables you to optimize your videos for different platforms, ensuring they perform well on social media, websites, and email campaigns. By using this tool, you can produce consistent, professional videos that drive engagement and support your digital marketing efforts.

Elevate Your Store with Video Marketing

With the right video marketing strategies, you can grow your print-on-demand store, engage your audience, and increase sales. By following these strategies—whether creating product showcase videos, leveraging customer testimonials, or optimizing content for social media—you can build a stronger brand presence and connect with your customers on a deeper level.



Using digital marketing tools like CapCut Commerce Pro, you can simplify the video creation process and produce visually stunning videos that help grow your business. In a competitive market, video marketing is one of the most effective ways to stand out, increase traffic, and boost conversions.